Tuesday, 19 July 2011

Google can’t rest on its laurels

Google revenues were up 32 percent, to a record $9 billion. Android activates 550,000 devices a day. Google+ had 10 million users in less than two weeks of limited availability.

But Google can’t ease up on the accelerator. Though Google dominates search, U.S. query volume is flat and paid clicks and average prices sluggish. Google could address potential threats to its search and advertising business with better product integration. It needs to double down on display advertising and show a plan for ads on Google+, because that might be its next big source of page views. To read about more about the places where Google could connect the dots, check out my weekly update at GigaOM Pro.

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