Ad spending crashed hard when the financial crisis hit, but companies are once again starting to shell out cash for ads.
Led by the retail and automotive industries, companies spent a total of $131 billion for advertising in the US last year, up 6.5% from 2009, according to AdAge's new national advertising spending database update.
The biggest gainers included JPMorgan and American Express, up 43% and 63% respectively.
The top spender of all was P&G, which spent $3.4 billion last year.
JP Morgan Chase spent $1.92 billion on ads
This was a 42.9% increase from 2009.
TV: $273 million
Magazines: $60 million
Newspapers: $92 million
Internet: $37 million
Other: $1.46 billion
Source: AdAge 100 Leading National Advertisers Index
Walt Disney Co. spent $1.93 billion on ads
This was a 1.5% decrease from 2009.
TV: $546 million
Magazines: $178 million
Newspapers: $88 million
Internet: $187 million
Other: $933 million
Source: AdAge 100 Leading National Advertisers Index
L'Oreal spent $1.98 billion on ads
This was a 7.6% increase from 2009.
TV: $537 million
Magazines: $566 million
Newspapers: $39 million
Internet: $9 million
Other: $829 million
Source: AdAge 100 Leading National Advertisers Index
See the rest of the story at Business Insider
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