Service: Tips for Tracking Your Hits

By Charles Mburugu

Tracking traffic will usually make the difference in an online marketing campaign. With the many free tracking tools available nowadays, there is no excuse for anyone not to track their hits to discover the source of their traffic.

For those tracking traffic, what should they look out for in the tracking data?

How did your visitors find you?

Many site owners are excited when they receive traffic from new sources. However, many will not bother to follow up and establish how their link got to the referring site. You need to take time to write an email and find out as much information as you can. How your visitors located you is a vital question that needs to be answered. The answer will be vital in helping you improve your marketing efforts.

What are the trends in your hits?

What are the common trends regarding hits on your website? Is traffic heavy on specific months, weeks or days? If so, why? Such questions need to be answered. Quite often, particular trends have enabled businesses to develop new products and find new market segments for their existing services and products. It is important to verify answers that appear to be obvious.

Are your findings used to test something?

Constant testing is the secret behind the very successful online entrepreneurs. Successful businesses are always improving by introducing small changes continuously that enables the business to grow significantly. Leading marketers test everything from headlines to designs and colors. Most of the tests conducted are drawn from the data of the traffic coming to their website.

The tracking information generated from tracking traffic will only help you if you use it for constant testing and enhancing your business.

What content is the most popular in your website?

This factor is missed many times. Why do you need to know the most popular content regularly? Content is the main thing in your site. Visitors come to your website because of content. Knowing the popular content will tell you what interests your visitors most. This will help you adjust your website content to ensure your visitors get more of what they want, and less of what they don’t want.

In brief, a successful website is one that is always changing in response to visitor’s needs and requirements. Evaluating and responding to web traffic data is vital for a successful website. This is a task that cannot be avoided and one that will yield great rewards for your website, if done properly.

Charles Mburugu is a professional content developer and an entrepreneur. He often writes about real estate, finance, business start-ups and internet marketing. In the past few weeks he has been writing for blogs where you can get the latest Bluehost discount code and Web.com discount code ..

This is a post from The Web Optimist – SEO in The Desert.