Sunday, 31 July 2011

More Layoffs at The Los Angeles Times

On Wednesday, The Los Angeles Times announced a small round of layoffs but would not say exactly how many employees had been affected.

Nancy Sullivan, a spokeswoman for the paper, said in a statement: “As we continue to evolve our business and react to the difficult economic environment, we are downsizing in some areas and adding resources in others. Unfortunately, that included a small number of layoffs today.” Ms. Sullivan said the company was adding resources to its digital operation and that the cuts were company-wide.

The blog LA Observed noted that some of the more prominent names affected by the newsroom layoffs included Tim Rutten, a columnist who had been at the paper for 40 years.

One employee, who asked to remain anonymous to avoid risking future job possibilities, described the mood in the newsroom as bad. “People are pretty depressed. I think we all thought things had stabilized,” the employee said.

The L.A. Times is owned buy the Tribune Company, which filed for bankruptcy in 2008. In May, the company appointed Eddy Hartenstein, the publisher and chief executive of The Los Angeles Times, as the company’s president and chief executive.


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Android This Week: Galaxy S2 vs iPhone; AT&T bakes Gingerbread, myTouch 4G Slide reviewed

The next Android vs iOS battle is shaping up between two challengers in the U.S.: The upcoming Samsung Galaxy S 2 and anticipated next iPhone model. What makes this interesting is that comparisons between the two platforms are generally looked upon differently, depending on which platform you support.

Apple’s iOS handset sales are mainly generated from from one new model per year, although older models also contribute. Android sales are derived from a vast number of different phones using Google’s platform.

The U.S. is poised, however, to see these two companies go head to head. It’s expected that Apple will announce and release a new iPhone in August or September. Samsung introduced the Galaxy S 2 in May, spreading availability to many countries outside of the U.S. and claims 5 million sales in just 85 days.

Several U.S. versions of the Galaxy S 2, varying by carrier, are likely to launch within the next month or two, including at least one for AT&T that may have a hardware keyboard. AT&T accounted for more than 17 percent of all iPhone sales last quarter, so that particular battleground should prove interesting.

While all U.S. carriers have embraced Android, AT&T publicly renewed its commitment to Google’s platform this week. The second largest carrier said it will offer Android 2.3, also known as Gingerbread, for all Android handsets it launched in 2011, starting with the Motorola Atrix 4G. Five other handsets already earned a spot on the upgrade list, including the Samsung Captivate, which is last year’s Galaxy S model for AT&T; an then-impressive alternative to Apple’s iPhone.

Also impressive are this year’s Android phones; many of which bring either a faster processor, improved user interface, or high-quality camera sensor. T-Mobile’s myTouch 4G Slide gains all three of these features and impressed me over a two-week review period.

At 6.5 ounces, the phone is heavier than most smartphones, but the main reason is due to the 4-row QWERTY keyboard that hides under the 3.7-inch display. A 1.2 GHz dual-core chip keeps the phone moving along quickly and the wide aperture 8 megapixel camera is paired with smart software that supports a fast burst mode, HDR images and wide panoramic views.

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Saturday, 30 July 2011

Group Says Studios May Have Violated Ad Rules

A watchdog group on Tuesday asked the Motion Picture Association of America to investigate whether Walt Disney Studios and 20th Century Fox broke industry guidelines governing the advertising of two PG-13 films during television programming aimed at young children.

The Children’s Advertising Review Unit, a division of the Council of Better Business Bureaus that works as a type of self-regulator for the advertising business, said ads for “Pirates of the Caribbean: On Stranger Tides” (Disney) and “X-Men: First Class” (Fox) appeared inappropriately in recent months on channels like Nickelodeon.

A spokesman for Fox said the ads in question were pre-approved by the Motion Picture Association for the time slot. Disney also said it believed it was in compliance with industry guidelines.


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YouTube embraces Google+ Hangouts for live streaming

YouTube is closely integrating Google’s Hangouts group video chat platform with its live streaming in an effort to make video watching more social. The site has already quietly begun to make live video feeds available to Hangouts users, and will eventually add tools to improve discovery of live streams both within Hangouts and on YouTube.com, I was told by YouTube Live Product Manager Brandon Badger this week.

Hangouts has been joined at the hip with YouTube ever since the chat platform launched as part of Google+ at the end of June. Hangouts users can launch YouTube videos right from within the group video chat, and up to ten participants can watch the same video simultaneously.

How to watch YouTube Live in Hangouts:Start a Hangouts session in Google+ and invite your contacts to join you.In a separate browser tab, head over to YouTube.com/Live and select a live stream of your choiceCopy the YouTube video I.D. of the selected live stream. Not sure how to find it? Just click on the share link below the video. You’ll get to see a link like http://youtu.be/XXXXXXXX – the cryptic code after the slash is the video I.D.Switch back to hangouts, open the video tab and search for the I.D.Click play, and you’re all set.

So far, only recorded videos have been featured within Hangouts, but Badger is going to officially reveal at Vidcon in Los Angeles Saturday afternoon that users can easily watch live streams together as well (check out a step-by-step guide in the box on the right if you want to try this yourself).

The current method of manually searching for live video feeds is somewhat cumbersome, but YouTube is actively working on a much closer integration. Soon, it will feature ongoing live streams within the YouTube tab of Hangouts. The next step after that will be to directly integrate Hangouts into YouTube pages for live streams. “We would show you some of the available public Hangouts,” Badger told me during a phone conversation, adding that these Hangouts would be featured right next to a live stream.

A final component will be personalization: Imagine you’re going to watch a soccer game live on YouTube.com, and you can immediately see which of your friends have joined up in a Hangout to watch the same game. Badger couldn’t give me any time line for the integration of these features, but he assured me: “It’s something we’ve been working on.”

Live streaming providers have long experimented with audience participation, and a number of platforms now offer integration of Facebook and Twitter live feeds during events that are broadcasted live online. YouTube has in the past experimented with this as well, and Badger said live streams regularly provoke more commenting than prerecorded YouTube videos.

The face-to-face interaction of Hangouts takes this type of interaction one step further. Users are able to talk to each other in real time while watching a sports game, a concert or a newscast, much as if they were sitting on the couch together. The limited nature of Hangouts — only ten users can chat with each other at a given time — also adds a sense of intimacy that’s lacking from a Twitter or Facebook feed.

However, the ten-person-limit has also been a point of contention, especially around popular Hangouts. Some users have already taken matters into their own hands to circumvent the limit. When musician Daria Musk had her first Hangouts concert two weeks ago, users simply daisy-chained multiple Hangouts to offer more than ten people to join in on the fun.

Musk’s second concert was streamed live on Hangoutparty.com, a site that has since been offering live screencasts of other Hangouts as well. Badger didn’t have any specifics to share about similar options offered by YouTube itself, but he said his team is certainly aware of the phenomenon: “We have definitely seen lot of demand to live stream Hangouts.”

Image courtesy of Flickr user kevindooley.

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DreamWorks Beats Second-Quarter Expectations

DreamWorks Animation said second-quarter net income soared 42 percent to $34.1 million, or 40 cents a share, mostly on strong international ticket sales for “Kung Fu Panda 2.” Revenue climbed 38 percent, to $218.3 million.

Analysts had expected a profit of 38 cents a share and revenue of $191 million, according to Thomson Reuters. The better-than-expected results sent DreamWorks Animation shares up about 4 percent, to $22.42, in after-hours trading.

Even so, Jeffrey Katzenberg, DreamWorks Animation’s chief executive, was peppered with questions during a conference call about speculation surrounding his company on a number of fronts.

Analysts immediately asked about news reports indicating that DreamWorks Animation was in talks to replace its distribution pact with HBO in favor of an exclusive streaming deal with Netflix. “We’re going to take a pass and punt,” Mr. Katzenberg responded, describing the reports as “gossip and rumors.”

DreamWorks Animation’s distribution deal with Paramount Pictures has also been the subject of recent conjecture in Hollywood. That seven-year partnership expires at the end of next year, and Paramount recently announced plans to create its own animation unit.

Mr. Katzenberg told analysts on the conference call that Paramount’s move into big-screen cartoons “just reaffirms the value and appeal of animation in the marketplace.”

He added, “I don’t see this as quite the issue everyone else is trying to make it.” But he did not divulge any specifics about the company’s approach to any contract renewal talks with Paramount.

The Wall Street crowd also wanted to get to the bottom of the disappointing North American box office performance for “Kung Fu Panda 2,” which took in about $161 million in tickets earlier this summer in the United States and Canada. It was expected to bring in more than $200 million. (It sold a strong $437 million overseas.)

Mr. Katzenberg said releasing “Kung Fu Panda 2” against “The Hangover Part II” turned out to be a “calamity” because unexpectedly large numbers of teenagers and families went to see that R-rated Warner Brothers comedy.

Mr. Katzenberg said that his team had been re-evaluating release dates for coming films and that at least one might change because of similar competition.


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A breakdown of gas costs per city [Infographic]

It’s official: the Obama administration managed to get an agreement with auto makers for 54.5 miles per gallon standard for cars and trucks by Model Year 2025. Hoo-rah.

American’s have been driving inefficient gas-guzzling cars for years, and with rising gas prices (along with the weak economy) are really feeling the pinch at the gas station. Here’s how much drivers across the U.S. have been spending on average to fill up their tanks per month, courtesy of online banking web startup Mint.com. Folks in Silicon Valley are spending the most, while New Yorkers spend the least.


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New York Post Employees Told to 'Preserve' Documents

Employees of The New York Post, Rupert Murdoch’s irreverent and hard-charging city tabloid, were told Friday to keep any documents they may have that pertain to the kind of illegal activity that has led to numerous arrests and a widening investigation at the News Corporation’s British newspapers.

The paper’s editor, Col Allan, told employees in an e-mail late Friday afternoon that the instructions were being made out of an abundance of caution, not because any illegal acts had been uncovered. Lawyers for News Corporation asked that employees be told they should preserve any such documents or files because of the investigations in London, he said.

“As we watched the news in the U.K. over the last few weeks, we knew that as a News Corporation tabloid, we would be looked at more closely. So this is not unexpected,” he wrote. “I am sorry for any inconvenience caused by this directive. However, given what has taken place in London, it is necessary for us to take this step.”

News Corporation officials would not comment on the matter.

Though Mr. Allan and News Corporation lawyers were adamant that the directive did not indicate that anyone at The Post had broken the law, the move shows just how concerned the company is that it could face a wide-ranging investigation in the United States.

The notice appears to be limited to The Post. Journalists at Mr. Murdoch’s other New York-based newspaper, The Wall Street Journal, did not receive similar instructions.

By now, you have received an email from News Corporation’s in-house legal counsel to preserve and maintain documents.

All New York Post employees have been asked to do this in light of what has gone on in London at News of the World, and not because any recipient has done anything improper or unlawful.

As we watched the news in the U.K. over the last few weeks, we knew that as a News Corporation tabloid, we would be looked at more closely. So this is not unexpected.

I want to stress that your full and absolute cooperation is necessary and you are expected to comply with this direction from our legal department. At the same time, please know we understand and take very seriously your concerns over the protection of legitimate journalistic sources. While we have instituted this hold, we do intend to protect from disclosure all legitimate and lawful journalistic sources in accordance with the law.

I am sorry for any inconvenience caused by this directive. However, given what has taken place in London, it is necessary for us to take this step.

Let me say how grateful I am for the hard work and terrific reporting all of you do here each and every day. The New York Post has a proud history. We will also have a proud future.

Thank you for your professionalism and full cooperation in this matter.

The memo from News Corp. Legal read:

Dear New York Post Colleagues,

As you have undoubtedly seen, there have been press accounts of inquiries into whether employees or agents of News Corporation or its subsidiaries have (a) accessed telephone and/or other personal data of third-parties without authorization, and/or (b) made unlawful payments to government officials in order to obtain information. As you also know, these stem from the actions at The News of the World in London, as well as unsourced, unsubstantiated reports in one London tabloid.

Starting today, all employees must preserve and maintain all documents and information that are related in any way to the above mentioned issues.

Please know we are sending this notice not because any recipient has done anything improper or unlawful. However, given what has taken place in London, we believe that taking this step will help to underscore how seriously we are taking this matter.

Here is what is required of you:

Any documents pertaining to unauthorized retrieval of phone or personal data, to payments for information to government officials, or that is related in any way to these issues, must be retained.

Please note that the term “documents” should be construed in its broadest sense, including but not limited to: written material, graphs, charts, files, e-mail, text messages, instant messages, any content in social media, voicemail, tape recordings, microfiche, video and film, handwritten notes, draft documents, memoranda, calendars, card files, appointment books, and the like whether in hard copy or on computer databases, hard drives, desk tops, laptops, thumb drives, disks, backup tapes, or any other storage medium, and regardless of whether the document is located on a company-issued or personal device. It also includes all copies of the same document.

The term “related in any way” should also be applied broadly. If you have any doubt whether a document should be preserved, you should err on the side of preserving it.

You do not need to collect relevant documents. However, if relevant documents are destroyed or otherwise made unavailable, it may prevent the New York Post from protecting its interests and subject you and individual officers or employees of the New York Post to severe sanctions. Any destruction of such documents or information, inadvertent or otherwise, should be reported to the Legal Department.

In sum, effective immediately, and until further notice, you and your staff must comply with the following directive: do not destroy, discard, alter or change any potentially relevant documents as defined above, even if such documents or materials would otherwise be routinely discarded or destroyed in the ordinary course of your business.

Finally, we understand your concerns over the protection of legitimate journalistic sources. We intend to protect from disclosure all legitimate and lawful journalistic sources in accordance with the law.

If you are unsure of the nature or extent of your responsibilities, or if you are aware of additional personnel to whom this memorandum should be sent, please contact Genie Gavenchak in News Corporation’s Legal Department.


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Advertising Your Home Business on a Budget


When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.

If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with. But, once you have talked to those who you personally knew who needed your what you offer, then your next task is to find others who will help keep your doors open.

Many people know that they must turn to advertising at some point in the future, but they hope that day will be long down the road. For some, this utopian concept will come to fruition. But for the rest of us in the real world, we must come up with creative solutions for meeting our home business advertising needs while working within our budget.

Most people have a misconception about having to spend lots of money in order to advertise their home business. When you start out, you honestly will not have much money available for advertising, and if you do, you should still spend it wisely.

Before you jump headfirst into the world of advertising, let me share some of the lessons I have learned concerning this most important topic.

LESSON #1

It does not have to cost an arm and a leg to advertise your home business, unless you fail to plan and fail to test.

As much as is possible, you should always test your advertising. If you jump in and start dumping tons of money in to advertising without first testing your advertising, you might find yourself broke and without sales at the end of the road. Most people who commit this error write off their failure on the home business they chose or the economy or any of a hundred other excuses. But, if they are unwilling to take responsibility for their mistake, they will never learn from their mistake. Don't let this be you.

LESSON #2

All testing should be done in blocks. If you begin to advertise simultaneously in newspapers, radio and television, how will you know which advertising is bringing people to your cash register? You won't. All you will know that something might be working, but you will not know what is actually doing the trick.

Even if you tell people in your advertising to tell you how they found you, my experience shows that fewer than 10% of the people ever will tell you anything --- and those people who do may not even get the facts straight! You cannot rely on your customers to tell you what advertising is working for your home business. You must put in the extra effort to know for yourself.

LESSON #3

Only when you have a proven and solid advertising portfolio should you venture to drop big bucks in an advertising campaign. Even then, you should be careful to keep further measurements to determine how much the maximum advantage of an ad would be. Sometimes you might be able to reach ten times as many people, but depending on the kind of media and other factors, the additional exposure will only generate twice as many sales. Keep your eye attuned to situations like this to get the most from your advertising dollars.

LESSON #4

As Lesson #3 illustrates, sometimes your best advertising investment may actually cost you less money. When you are first starting out, whether you are running a home business or a business outside of your home, you need to be able to get people talking and thinking about your business.

If you are busy testing ads in media's such as the newspaper, magazines, radio, and television, you need to learn ways of promoting your business that do not require large cash expenditures. A few examples are:

· Word of Mouth

· Business Cards

· Press Releases

· Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course is the cheapest kind of advertising on the planet --- it does not cost you anything. Ask your customers if they know anyone who could also use your products or services. When they are happy with your offerings and service, they will be willing to tell you whom you can contact, and they will pass the word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When you do, hand them out. Do not give more than a couple of cards to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis. Some of these people are also known to be always looking for an extra few bucks. With these people, you can suggest to them that if they write their name on the back of one of your business cards and the card is presented to you, then you will pay a referral fee to them. You do not have to offer much --- sometimes one dollar is enough. Look at your home business and your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your home business. The business editor at your local newspaper is always on the lookout for a good business story to fill the business news section of the newspaper.

Of course, the business editor understands the economics of running a paper and is more inclined to run your story if you buy advertising in his/her publication, but will still print stories for special events and openings.

The important thing to remember about Press Releases is that it must be constructed in the form of a news story. Even if you are a sole proprietorship, quotes from you should be written in a third person format: John Doe said, "Your quote here."

A Press Release should pack the most important information at the beginning of the copy, and leave extra details towards the end.

You should always provide the reporter who gets the task a simple and easy way for him/her to contact you directly. Often the reporter will want to contact you to get details that will enhance their take on your story.

To learn more about creating Press Releases, you may check out Rusty Cawley's site: http://www.PRrainmaker.com/

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of the best rates for radio and television are on the overnight and non-primetime venues. These target times are not a total waste as they can easily keep the infomercial people in business.

These off-hours are just less populated than the primetime hours.

Don't be afraid to check your local radio and television rates for non-primetime hours to see what bargains may exist. With television, primetime is 7pm to 10pm. With radio, primetime is 8am to 5pm. This sure leaves a whole lot of hours available to advertise your home business at discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to understand about advertising, but when you have the basic knowledge down pat, everything will fall into place and bring more dollars to your bank account.

Copyright 2004 Stone Evans




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Mobile Internet cost around the world [Infographics]

How much does 2 GB of mobile data cost around the world? Folks from Android Fanatic took a look and presented their results in this infographic. Not surprisingly, Japan, Sweden and South Korea — three of the most advanced wireless societies — have the lowest bandwidth prices, and they all are offering what is being dubbed 4G wireless broadband.

cost of mobile internet

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Can news publishers learn anything from Netflix?

Users of Netflix’s digital movie-rental service have been up in arms about a sudden change to the company’s pricing plans, which appears to be aimed at reducing demand for its DVD-by-mail service by jacking up prices. In other words, Netflix is trying to manage the transition of users away from the physical product and toward digital streaming. Are there any lessons newspapers and other media companies can learn as they try to move away from the physical print product and toward a digital-only future? Yes and no — publishers shouldn’t get their hopes up too much about copying the Netflix model, because the two businesses are very different.

Media analyst Ken Doctor, author of a book on the news industry called Newsonomics (and a blog by the same name), took a look at the comparisons between the two in a post for the Nieman Journalism Lab. He notes that the obvious impetus for Netflix to change its pricing plans — which effectively penalize people who want both the physical DVD-rental part of the service and the streaming digital part — is to simultaneously generate more revenue that can be applied to the physical parts of its business, and at the same time reduce demand for that product.

The similarities to the traditional news publishing business are pretty obvious. Newspapers and magazines and other print-based entities are also trying to do two things at once: to manage a business that involves a shrink-wrapped physical product that gets shipped to people’s homes — and therefore involves trucks and plants and other expensive things — while trying to simultaneously shift that business into a digital-only product that is far cheaper to produce. Doctor describes Netflix’s rationale for its pricing change:

In the new strategy, we can see how Netflix can both push the digital transition faster and manage the DVD decline better. We can assume that the digital customer is worth more in profit to Netflix than the DVD customer. Then, Netflix wants to take out as much of that cost infrastructure (Post Office, warehouses, associated customer service) as possible, as fast as possible. Differential pricing is one way to do that.

So why don’t newspapers just hike their prices the way Netflix is? Well, the short answer, as Doctor notes, is that they are; many newspapers have boosted their cover and subscription prices by substantial amounts over the past few years. I was in a meeting at one major metropolitan newspaper in which the editor-in-chief bragged about how much the paper had been able to jack up its prices for print subscribers without much backlash. The plan was to just continue to do this until people started cancelling their subscriptions en masse.

In many ways, newspapers are a lot like Microsoft. The software giant is wedded to a shrink-wrapped product that involves huge amounts of revenue for the per-seat licenses it sells for Microsoft Office, and that makes it hard for the company to make a transition to a “cloud-based” model that sees the same services delivered online. Newspapers also get vast amounts of their revenue (as much as 80 percent in some cases) from their print product. How do they give that up as they move to digital only?

But the biggest issue for newspapers and other publishers is something Doctor mentions towards the end of his analysis: namely, that media companies rely on advertising for their bread-and-butter revenue, not subscriptions (which pay for, at best, a small fraction of the cost of a newspaper). The problem with that model is that online advertising produces a tiny fraction of the amount of revenue per reader that print does — up to 10 times less, in some cases. While some newspapers such as John Paton’s Journal-Register have committed to trying to make this transition from “print dimes to digital pennies” work, there’s no proven method for doing so.

So while Doctor says the future of print is “price increase after price increase,” as publishers try to force readers to make the transition to digital-only, the biggest stumbling block isn’t the behavior of users the way it is with Netflix; it’s the behavior of advertisers. Until they decide to start paying dramatically more for online ads than they have in the past — something that isn’t likely to happen — traditional publishers can only look at Netflix’s model with envy.

Post and thumbnail photos courtesy of Flickr users Shironeko Euro and Si Brindley

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Business Partners & Marital Partners Will The Marriage Survive - Part I


With today's economy, and the layoffs occurring as a result of these economic conditions, more and more people are opting to start their own business. Due to the low start up costs, the prevalence of home-based businesses is on the rise, many of these started by husband and wife teams.

With the move from the corporate world to the home-based, couples are finding that a new set of problems are occurring. In the corporate arena, two major areas of importance are profits and communication with employees. This is done through evaluations, reviews, meetings, or a company newsletter outlining company policies and news. All administrators realize that a happy and informed employee is more efficient and productive; in effect, increasing their profits.

Research on martial separation and divorce indicates two of the main causes of separation and divorce are communication and money, very much like corporate concerns. In the past, spouses worked in their respective jobs, and came home to discuss what was going on in the work place. In effect, they were sounding boards for one another. With the move to the home front, especially with starting up businesses together, the sounding boards are gone.

In effect, placing couples in a start-up business can cause a myriad of problems, previously seen only in the corporate world, in addition to the normal stumbling blocks of starting up a business. Too many couples working together are not practicing good communication skills. Lack of communication, can cause one spouse to feel that he or she is carrying all the business and monetary responsibility.

Keep Your Marriage Solid

If you and your spouse have decided to run a business together, be sure to discuss and outline the following:

Delineate responsibility. Decide who is going to handle what business matters. In addition, be sure you both know how to accomplish these functions. Unfortunately, illness occurs - you need to be able to back up each other in all aspects of the business. For example, if one of you does all the bank statements, be sure your spouse understands how this is accomplished, so if necessary, they can also handle this responsibility. If you have a set procedure you follow and a way you want it done, make up an outline, so it is accomplished in the manner you want.

Marketing, return calls, daily correspondence, invoicing, weekly and/or monthly expenses, supplies, calendaring, appointments, deposits, bank statements, implementation of the business plan, attendance at meetings (e.g. Chamber mixers, National groups, User groups, etc.) all need to be taken care of. You will have to split these responsibilities between you. Again, be sure you know how each is implemented, so in an emergency, you can back each other up.

Delineate responsibilities according to likes and dislikes and who will do the best job. We all have our little niches, and if it is something we like and do well, we can accomplish it better and more efficiently. Once the responsibilities have been delineated, make up a schedule for each item you both need to deal with. Again, you must be able to act as each others back up.

Marketing is a major obstacle. Most individuals do not like to use cold calling as a medium to promote their business. Be sure both of you are involved. Do not let one person handle this. In addition, develop a marketing strategy. Will you market daily, weekly, monthly? What kind of marketing will you do-advertising, cold calls, direct mail, etc. Again, be sure you both are involved. This is important because money and marketing are tied together. The more you market, the more aware the marketplace will be of the services you offer. If only one individual is marketing and monies are fluctuating, there is more tension between the partners to make the business successful. No one individual should have to carry this on their shoulders, or perceive that they do. In addition, with both spouses marketing, one person cannot blame the other for the success or failure of the business.

The Most Important Tool

Remember, the most important tool you both have is communication. Don't expect your spouse to read your mind. Keep the marriage and business separate. It's difficult, especially if you are home-based, but it can be done. If you have a problem with the way your spouse is accomplishing a task in the business environment, discuss it immediately. Do not wait. Do not let this build into anger that is transferred to your personal relationship. Remember that keeping your business and personal relationships separate is very important to the survival of both your business and your marriage.

In Part II of this article we will discuss how to implement this strategy.

Copyright 2000, DeFiore Enterprises




Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: subscribeHBS@homebusinesssolutions.com





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Six degrees of Larry Ellison

Some people just seem to have “it” — that spark that makes them seem like they have an inside track on everything and everyone worth knowing. There’s no question that, in Silicon Valley, Larry Ellison is one of those people.

Ellison is most famous for co-founding Oracle, the enterprise software giant. But as evidenced by his regular appearances in such places as the Forbes list of the world’s billionaires, he’s just as notable for being an all-around mover-and-shaker in the business world at large. And it turns out, a number of the tech industry’s most accomplished people have been on Ellison’s payroll at some point.

SoftwareAdvice put together this handy infographic of Larry Ellison’s influence (click to enlarge):

Infographic design by Russell Pryor

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Netflix looks to kids to make its UI more fun

Don’t be surprised if the Netflix website looks a little more like your five-year-old’s favorite toy soon. Netflix is actively looking for a Senior User Experience Designer for Kids & Family, according to a job opening posted on its site. Potential candidates are supposed to be able to “envision kids’ interfaces that are friendlier, simpler (and) more fun” as well as be “passionate about creating fun, easy-to-understand interfaces that communicate with kids on their level.”

Does that mean Netflix will launch a separate website just for kids? Probably not. Netflix has in the past experimented with delivering different UIs to different devices, but never specifically targeted any slice of its audience with a separate site. However, it’s entirely possible that Netflix wants to internally experiment with kids-specific designs to eventually incorporate some of those elements into its main site.

Netflix has added a lot of content specifically targeted towards the needs of kids and their parents in recent months, with full seasons of shows like Sesame Street, Yo Gabba Gabba, SpongeBob SquarePants and iCarly being added to the company’s streaming library. Netflix has also been toying with the idea of separating its queues and recommendations by introducing multiple user profiles for each account, which would help parents keep their Netflix front page free of too many suggestions for Strawberry Shortcake. However, Netflix CEO Reed Hastings said during a recent earnings call that this change “is not going to happen in the short term.”

Netflix is famous for its data-centric approach towards design changes, with each potential tweak being vigorously A/B tested before it is rolled out to a wider audience. Some of its UI decisions have nonetheless been met with resistance. The company revamped its home page in early June to offer subscribers more instant access to streaming titles, but the changes immediately provoked thousands of negative comments. Netflix eventually rolled back some of the changes a month later.

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Rovi sues Hulu over program guide patents

It’s been a bad week for Hulu. Just a few days after Fox announced it will put up a pay wall around what used to be free broadcast content on the streaming site, Hulu is now being hit by a patent infringement suit from interactive programing guide vendor Rovi.

The lawsuit, which was filed in U.S. District Court in the District of Delaware Thursday, revolves around three patents related to online TV program guides and search products: US Patent #6,396,546, US Patent #7,103,906 and US Patent #7,769,775. The suit seeks unspecified damages (and attorney fees!) for the alleged infringement.

One could say Rovi aggressively defends its intellectual property. Or one could also say that Rovi typically uses the threat of litigation as a starting point of licensing discussions for its IP. That seems to be the case with Hulu: In its complaint, Rovi claims it met with the web video startup as early as August 2008 to initiate licensing discussion. Hulu passed, Rovi sued.

Sometimes the strategy works: Rovi sued Toshiba over three program guide patents late last year. Earlier this year, Toshiba not only agreed to a license, but will use Rovi’s TotalGuide interactive programming guide in its televisions.

Sometimes it doesn’t: A long-running patent infringement suit against Virgin Media ended in a bit of Pyrrhic victory, as Virgin was found to infringe, but the patents in question were ruled invalid.

In any case, Hulu isn’t the only online media company that Rovi has taken to court recently. In January, it sued Amazonand Amazon’s IMDb property over five program guide patents.

We can probably expect more of these lawsuits, as Rovi claims more than 1,100 patents related to program guides, which it has licensed to a number of distributors and consumer electronics manufacturers such as Apple, Cisco, Comcast, DirecTV, Microsoft, Samsung, Sony, Time Warner and Verizon.

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LG Promotes the 'Thrill' of It All

3:25 p.m. | Updated The arms race — or is it a hands race? — among smartphone makers continues to intensify, with one new front being the idea of 3-D phones that do not require 3-D glasses to use them.

HTC is already selling such a phone, the HTC Evo 3-D, in partnership with Sprint. Another entry is coming from LG, which intends to begin a big marketing campaign on Monday in New York for the Thrill 4G, to be sold in partnership with AT&T.

The campaign, which will carry the theme “Your World Comes Alive,” is to start with a concert by the band Jane’s Addiction at 9 p.m. at Terminal 5 on the Far West Side.

Plans call for concertgoers to use more than 200 of the new phones to shoot 3-D video of the concert. LG will combine and edit the video to produce a 60-minute documentary it refers to as “the world’s first 3-D user-generated concert.”

The documentary is to appear on YouTube on Aug. 4.

The concert is being staged by Momentum Worldwide, part of the McCann Worldgroup unit of the Interpublic Group of Companies.

Also on Monday, LG is to announce the price of the handset: $99.99 with a two-year contract. The handsets are expected to be in AT&T stores by the end of August.

The campaign will also include a 3-D gaming tournament in San Francisco, on Aug. 10, and a commercial in 3-D to appear in movie theaters that show 3-D films, on Aug. 12.

The commercial is humorous, featuring a bombastic spokesman who presents attractions like a “3-D waving cat.”

The spokesman demonstrates how the phone “allows for glasses-free 3-D viewing” by tossing 3-D glasses into a trash can, which explodes ostentatiously.

In a technological irony, to watch the commercial about how the Thrill 4G does not require 3-D glasses, moviegoers will have to wear their 3-D glasses.

The commercial is created by Y&R, part of the Young & Rubicam Brands division of WPP.

A microsite, or special Web site, devoted to the Thrill 4G is already live, at thrillbylg.com.


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Home Based Business: Your Ultimate Tax Shelter


Starting and operating your own home based business is

the ultimate tax shelter.

Although this article has been written from a Canadian

income tax perspective, the principles should be

practical in other tax jurisdictions.

1. Non-Deductible Personal Living Expenses

All of us have expenses that we incur in everyday

living.

Either you rent an apartment or house or you own your

residence. Utilities, insurance, rent, mortgage

interest, property taxes, and maintenance and repairs

are typical costs of operating your home.

Likely, you have a vehicle which also consumes large

amounts of cash.

Add to this, dining out, entertainment, gifts,

alcoholic beverages, office supplies, telephone and

many other expenditures, and you have a significant

cash outflow.

In most cases, as an employee, retired person,

investor, student, or homemaker, few of these

expenses are tax-deductible to you.

This means that you must earn a considerable income,

pay your income taxes first, and then use what is

left to pay all your expenses.

Some employees may be able to write-off some of

their employment related expenses, if such are

required by their contract of employment. However,

even in this situation, the tax deductions are very

limited.

2. Your Own Home Based Business Means Tax Deductions

Now consider the situation where you decide to start

your own home based business.

Suddenly, many of your everyday expenses are now being

used for business purposes and are now tax-deductible.

If you use one quarter of your home exclusively for

business use, you will be able to deduct (or write-off)

one quarter of all related occupancy costs. These

expenses may include maintenance and repairs (that are

not capital in nature), rent, mortgage interest, house

or apartment insurance, power, heat, water, and

property taxes.

As well, your vehicle expenses used for business

purposes are another tax write-off. If you use your

car ninety percent for business purposes, you can

deduct ninety percent of your vehicle insurance, gas

and oil, maintenance and repairs, car washes, license

and registration, auto club, loan interest (within

certain limits), and other costs from your income.

You may also write-off one hundred percent of your

business related parking. Capital Cost Allownance

(C.C.A.) on your vehicle is also allowed for income tax

purposes; depreciation is the accounting term for this

tax deduction.

The Canadian government also allows as a deduction,

fifty percent of your business related entertainment

expenses.

Also tax-deductible are business related telephone

expenses, Internet access, office supplies, travel,

books, memberships, and a host of other expenditures.

3. Income Splitting with Your Home Based Business

If you have a high paying job, you will pay higher

taxes because the rates of tax increase as your income

does.

With your own business, you can pay reasonable wages to

your spouse and children. In this way, you can legally

divert income taxed at your higher rate to your family

members that are in a lower tax bracket.

This tax saving technique is called income splitting.

It is another good reason why your own home based

business is the ultimate tax shelter.

4. Even a Part-Time Home Based Business Works

Even if you have a full-time job, running a part-time

business can be advantageous.

Of course, you must actually run a real, moneymaking

business. Any attempts to write unprofitable hobbies

off will ultimately fail with the taxation authorities.

If you earned eight thousand dollars during the year

from your part-time business and were able to deduct

eight thousand dollars in car expenses, home office

expenses, entertainment costs, office supplies, and

other business related expenditures, you would have a

net business income of nil. You would pay no tax on

this additional income.

Don`t miss this important point! Although these tax

deductions are actual, legitimate business expenses,

these are expenditures you would probably have made

anyway, whether you had a business or not.

Thus, by rearranging your affairs to start and operate

a home based business, you have been able to convert

non-deductible personal expenditures into legally

deductible business expenses. You have successfully

sheltered your income from tax and have split your

income with family members in lower tax brackets.

Yes, indeed, your home based business has become

your ultimate tax shelter.




RESOURCE BOX:

J. Stephen Pope, President of Pope Consulting Inc., http://www.popeconsultinginc.com/ has been helping clients to earn maximum business profits for over twenty-five years.

For valuable Work at Home Small Business Ideas, visit: http://www.yenommarketinginc.com/





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Global mobile revenues will be $1.1 trillion in 2012. Here’s why.

You know what’s cooler than a billion? A trillion! That’s exactly where the mobile industry is going, according to a new GSM/Wireless Intelligence study, The Global Cellular Industry Balance Sheet.

The study estimates global mobile service provider revenues will be $1.1 trillion in 2012, thanks to a massive boom in four major economies — Brazil, Russia, India, and China — collectively known as the BRIC economies. The BRIC operators had revenues of $170 billion in 2010 and will exceed $200 billion in revenues in 2012. Developing markets will be the primary engine of growth, contributing over 40 percent of global revenues by this point. In comparison, developed economies are stagnating:

Total revenue growth in developed economies has stalled at around 2 percent since 2009.40 percent of operators in the developed economies saw revenue declines last year.The demand for smartphones has led to higher handset subsidies and that’s causing some issues for carriers, which saw profit margins in the developed world decline by 1.4 percent in 2009 and 0.3 percent  in 2010 to stand at 35 percent of total revenuesThe worst hit operators are located in Western Europe (Greece, Ireland, Portugal, Spain), Eastern Europe (Czech Republic, Hungary) and the more mature markets in the Middle East (Bahrain, UAE), as well as a number of second-tier operators in the U.S.

Some other notable facts:

Voice revenues still account for 75 percent of recurring revenues on average in developing countries and 70 percent in developed countries.Data-only revenues (which exclude revenues from messaging services) represented 16 percent of total revenues on average in the developed region in 2010, compared to 11 percent in the developing region.In 2012, over one-third of total revenues globally will come from non-voice services.Data-only services will represent close to 20 percent of total revenues.

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Big Bytes: Retail vs. the Web [Infographic]

Nicolas Rapp, who just started as the director of infographics for Fortune magazine has put together this awesome chart that highlights the efficiency of the online distribution model. Amazon and Netflix are two of the most visible examples of companies that are ascendant. In comparison, Borders and Blockbuster are two companies that fell victim to the vagaries of offline retail. If this infographic is anything to go by, Rapp has given me a reason to re-subscribe to Fortune. The graphic appears in the July 4 issue of the magazine.

Graphic courtesy of Nicolas Rapp and Fortune via Curiosity Counts.

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Business Start Ups...Let's Play Ball


Starting a business is like starting your own baseball team. Start-up (Spring training) is when you are doing your research, deciding on a business name, zoning requirements, setting up your business, deciding on what form your business will take (sole proprietorship, corporation, LLC). You're assembling all the parts of your business (team), getting ready for the season (your opening day).

Once spring training is over, and the season begins (your business is open) you start making your run around the bases. Getting to first base is the hardest (obtaining your first customer, making your first sale, doing your first consultation).  You are helped along to second base by the support staff (players) you assembled. Moving around the bases constitutes all the steps, hurdles, obstacles, however you want to think of daily business grind. This is part of running a business ( and what the game of baseball is all about). Having game plans to deal with certain contingencies.

Being aware of what your staff is capable of. Some of your staff will be single hit players.  Others will hit doubles.  Some will hit or make the triple play, while others will hit home runs. Your employees (players) look to you, the business owner, (their coach), and learn from you. They will look to you for direction (signals), on how they should respond (play the game).

The season (your first year in business) gives you the opportunity to assess your staff (your team) to ascertain where they work best. Do you need to make changes (change the line-up). Obviously, some will perform better than others. It's up to you, as the leader (coach) to decide who belongs in what position, where their strong points are, where their weaknesses are, and how to utilize them to the best of their abilities. Be sure to set up staff (team) meetings.

How successful your team is (your business) will be determined by the end of the season. Are you just one of many new businesses in your area, or will you make the playoffs (distinguish your business, find your niche, make a name for yourself in your area).

Making the playoffs and/or winning the championship means your business has made it. You paid your dues.  You're in it for the long run. You're part of the business community (recognized by the other teams).

Now you're ready to play every season. You use spring training of each year to feel out the other teams (find out what your business competition is doing) and make any adjustments you need to keep your business (team) in the thick of things for the coming year.

If you listen real carefully you'll hear......"Let's play ball!"

Copyright 2002 DeFiore Enterprises




Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com





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Pre-paid, wholesale subs keep Sprint afloat ahead of LTE

om: Amber in san Francisco needs new managers and not amateurs who can't handle booking and being honey with guests. Avoid for now!

Sprint announced Thursday it gained 1.1 million subscribers in the second quarter in addition to its lowest churn rates ever for both pre- and post-paid customers. That good news on the customer side was offset by another quarterly financial loss: The no. 3 carrier in the U.S. experienced a net loss of $847 million on $8.3 billion in revenues. Sprint did report higher overall average revenues per user as more consumers added 3G and 4G data plans, but it still lost money due to its mix of customers.

In a statement today, Sprint CEO Dan Hesse focused on the positives:

Sprint’s second quarter results, including our fourteenth consecutive quarter of improved customer care satisfaction, our best ever postpaid churn, more than 1 million net wireless subscriber additions and wireless service revenue growth, validate that our focus on providing simplicity, value and an unmatched customer experience is working.

Hesse’s statement is correct and factual, but unfortunately, overlooks other facts contributing to Sprint’s current challenge. Although the company gained 1.1 million net subscribers adds, net post-paid consumers declined by 101,000. That means the bulk of the new customers would be from less profitable segments. Indeed, 519,000 of the new subscribers are wholesale or affiliate customers, while 674,000 were added through pre-paid channels. That’s a problem, because ARPU on the pre-paid side actually declined slightly to $28.

Part of the issue here for the more lucrative post-paid side could be due to Sprint’s choice of 4G technologies. Sprint initially opted for a WiMAX network it opened for business in October 2008, but the speeds are getting leapfrogged by LTE and HSPA+ networks from competitors. Sprint is now turning to LightSquared’s spectrum, and bank account, to build out an LTE network. As a result of the deal, also announced today, Sprint will receive $9 billion over the next 11 years from LightSquared, and will be able to offer competitive speeds and coverage as its grand WiMAX experiment comes to an unprofitable close.

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Is Hulu considering ad-free subscriptions?

A couple of interesting messages just appeared from the Hulu Support Twitter account. In several recent responses to subscribers complaining about ads that Hulu plays as part of its premium subscription service, the account tweeted:

“We’re currently an ad-supported service but looking into the option of a higher price ad-free version.”

Hulu has never entirely ruled out an ad-free model, but the tweets come as a bit of a surprise, since Hulu has long maintained its reliance on ads, even for its Hulu Plus service. Rather than going ad-free, like Netflix has done, Hulu Plus has a slightly lighter ad load but also gives subscribers access to a wider library of content.

In an February blog post, Hulu CEO Jason Kilar talked up the value that Hulu provides to content owners in terms of ad revenues, comparing Hulu’s effective ad rates versus those from broadcast DVR and cable DVR. In a more recent blog post, however, Kilar was more bullish on the company’s Hulu Plus subscription service, saying that the company would soon have a million paying subscribers.

The consideration of an ad-free service comes as Hulu has been put up for sale by its owners, which include Fox, Disney and NBC Universal. The message was also tweeted after Fox announced plans to put up a pay wall which would restrict access to shows for eight days unless a viewer has proven he or she is a cable subscriber.

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In Business, Image Isn't Everything; It's The Only Thing!


We have all heard this lament, but how much do we practice it. With all the relaxed rules today, do we really present ourselves in the best light. It seems all the articles I see today are about how old fashioned today's workers find their supervisors or bosses to be in the way they dress, the policies they implement and the old fashioned ways in which they conduct their business.

I am of the belief, and will continue to believe, that the first impression I make is the lasting one. Whether it is by phone or in person, I want to present myself in the best possible light. But then again, I am from the old school, the one today's workers are complaining about.

Let's look at the companies that are still standing. After all the hoopla has passed, the companies that have used the fundamental principles of Business 101 are the ones still among us. The Intels, IBMs, Burger Kings, AT&Ts, Sears, Microsofts, Dells, Gateways, etc.

I am not advocating living in the dark ages. I believe for a company to survive it has to move with the times, but the basic structure and foundation on which we have built our business - image, courtesy, ethics, the customer being right, are the cornerstones to running a successful business, whether it is home-based or not.

Too many home-based business have taken the pajama mentality into all of their business practices. I have called on businesses that have cute messages on their machines, music that is obnoxious, children answering the telephone, screaming televisions, radios in the background. This does not inspire confidence in me to do business with this person.

That is not to say I have not had reservations about companies that have offices outside the home. In fact, it was a call placed to one that inspired this article. When I called and spoke to the owner of this business, she had no idea on how a particular process worked or what it's cost would be. Wow, it's her business and she doesn't know how it works or what it costs. Guess who I didn't do business with. I am not saying you have to be an expert, but at least know the basics and tell me you employ an expert in that area that will be better able to help me, don't hem and haw and tell me you don't have a clue. This does not give me a good impression of you or your company.

There are businesses in corporate offices that are more fun houses than companies...and they don't inspire any confidence in me either, so I am not picking on home-based businesses.

The purpose of this article is to remind all of us (home-based and non-home-based) that how we present ourselves is of paramount importance.

When you answer your telephone, answer it in a professional manner. When you go to an outside meeting, if you are home-based, dress for the meeting, not for home. If you have clients come to your home, be sure it is presentable, and that you are too. Just because you work out of your home, does not mean, shorts and a T-shirt are appropriate for meeting a client. Have your identity package (business cards, letterhead, brochure) done professionally, proofread and spell check any correspondence that leaves your office.

Your first impression, whether in person, by phone or correspondence is a lasting one. Make it a good one and you'll have clients for life if you treat them right - the old fashioned way.

The only place I've ever found I was wrong is with restaurants. Some of those little holes in the wall have turned out to have the best service and the best food, so I guess when it comes to businesses, you can't judge all books by their covers, just most of them.

Copyright 2001, DeFiore Enterprises




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5 Steps To Help Fail-Proof Your Growing Service Business


Business startup and failure rates are scary...

In The USA...

- Every Year Over 1 Million People Start A Business

- By The End Of The First Year 40% Of Them Will Be Out Of Business

- Within 5 Years More Than 80% (800,000) Of These Businesses Will Have Failed

(Source: The eMyth Revisited, Michal E Gerber, US Department of Commerce)

In The UK...

- 2003 Saw 423,100 New Businesses In England & Wales Startup

- Over Half of All New Firms Fail In The First 3 Years

- At Least 211,550 Of These Businesses Will Have Failed Before The End Of 2006

(Source: Barclays SME Market Research Team England & Wales Statistics Based On Business Current Account Customers)

Unfortunately more and more people are being encouraged to go it alone by government agencies and banks while being given out-dated advice that doesn't actually work.

The advisors in these organisations typically have experience in larger production / manufacturing / financial businesses and share marketing advice that really doesn't work for the majority of small service-based businesses today.

Their text-book marketing principles simply do not translate to businesses with limited money to invest in advertising, direct mail and telesales.

In many cases these advisors are telling people how to run a business even though they're actually working for a bank or government agency themselves. They have no real experience spending their own money to grow a business.

Survival and inevitable success means being lean, mean and focused on getting a genuine result (in the form of profit) from the time and money you invest.

So here are 5 tips you can use to take the power back and begin "fail proofing" your growing business today.

#1. Question "Experts" Thoroughly

Be wary of government funded trainers and / or advisors put forward by banks.

These people, in many cases, don't have a clue what its like to run and grow their own business. Make it your job to "suss them out" before taking anything they tell you too seriously.

Some questions that I like...

What's your experience of starting and running a small business?

Have you actually spent your own money trying to make a business work?

What mistakes have you made? What lessons can I learn from your experience?

Will this advice / support / idea cost me money or make me money?

Who really benefits when I take the course of action you're recommending?

#2. Model Excellent Businesses

Now by this I don't mean simply copy random things they do.

Just because the boss of a successful firm like yours drives a brand-new Bentley it doesn't mean you should rush out and buy one too. That won't guarantee success.

You're looking to find the things that she did in order to afford the Bentley in the first place.

So find out as much about their processes and systems as you can and then look for evidence to support applying similar things that work for them to your business.

Subscribe to their mailing list. Visit their premises. Talk to their staff. Talk to their customers. Read their ads (or notice that they don't advertise). Network with them.

You can learn just as much from non-competing businesses too. So why not set up a support / learning group or see if a successful entrepreneur would be able to mentor you.

#3. Have A BIG Goal

Big goals, by definition, should be easier to hit than small goals. So don't think small - think big.

After nearly 8 years in business I still like to set regular, big, 90 day goals. I call these goals SHAGs - Short Hairy Audacious Goals.

Too many businesses focus on surviving. They think in terms of what they don't want. They miss the opportunity to really succeed and then get what they were desperately trying to avoid - failure!

Focusing on what you don't want really doesn't work. If you don't want to fail you should focus on succeeding in a big way.

#4. Improve Constantly

Have goals and set targets. Know what outcomes you want and quantify them where possible.

Then work towards your goals using the following cycle...

1. Implement (Do Something) 2. Measure (Test & Review) 3. Improve (Learn & Adjust)

As my friend and firewalk trainer Sanjay Shah says, if you simply improve by 1 percent a day, you'll have improved 300 percent (allowing for holidays) in a year!

#5. Don't Follow The Crowd

Look, we both know most businesses fail so don't do what most other businesses do or you'll get the same results.

Don't just advertise because every other business seems to advertise. Make sure advertising will make you money.

Don't just do telesales because that happens to be the service your local Chamber of Commerce is selling.

Don't measure turnover when profit and cashflow is usually more important.

Don't take on staff just because other businesses believe more people equals growth. More people often just means less profit!

Don't do the same thing, in the same way, to the same people as every other business like yours.

Do something different!




4 Out Of 5 Small Businesses Go Bust Inside 5 Years! Finally - A Guaranteed Way To Make Sure You're Not One Of Them... http://www.leanmarketing.co.uk/toolbooks





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