Showing posts with label distribution. Show all posts
Showing posts with label distribution. Show all posts

Sunday, 14 August 2011

A Quality Content Distribution Service Offers a Feast of Features


When choosing an online service, do you demand of them what you demand of bricks and mortar businesses? You should; quality service features are not exclusive to traditional offline enterprises. You understand that you must offer value to your customers. You should expect the same from any online service you use.

This definitely applies to your choice of an article marketing enterprise. For a quality content distribution service to help you succeed, it must have specific service features. Understanding what service features constitute a good service is the first order of the day.

First, a comprehensive distribution list is something to look for in a service. Before signing up as a member explore if their publishers list is significant. You want the list to contain popular publications across an assortment of categories.

Of course, this list must be current and the service should update it on a regular basis. The publishing world, online and offline, is a fickle one. Publishers come and go and you want to know the latest players in the game. In this way, your articles reach new audiences.

A quality content distribution service must also provide for off site use. Some services require you download special software programs to your PC. Consequently, you can only submit articles from your home office. The offsite option isn't available to you.

A good service makes it easy for you to log in from any computer. This ensures you can submit anytime, from any location. Therefore, you're always in control of your article campaign. You can also track distribution and exposure reports from a mobile device while on the road.

Another service feature to seek out from a service is article marketing automation. Lets' face it; you don't want to engage in article distribution functions every day. You have a plethora of other activities, work and non-work related, to attend to weekly.

When you automate your article campaign, you put distribution on auto-pilot. You schedule article distribution ahead of time and then don't worry about it anymore. A quality content distribution service allows you to set article distribution dates up to a year in advance.

A key to article marketing success is a continual flow of articles going out to your niche. Article marketing automation provides for this and aids in you gaining relevant backlinks. These backlinks grow each month as your articles go out like clockwork because of your pre-scheduling.

Another service feature that is part of an excellent service is constant and ongoing distribution. This feature means your articles work for you long after you accomplish the writing. A premier service keeps up-to-date on new publishing opportunities for your work. They send your articles to these new places.

While you're busy creating a new article series, previously written content reaches new readers. Constant and ongoing distribution concentrates on your older articles along with your newer batches. In effect, your overall article marketing effort builds on itself. You still gain backlinks to your site from stuff you wrote months or even years ago.

An equally important service feature is unlimited article distribution. Some article enterprises limit the number of articles their members can submit in a subscription period. In effect, they're limiting the number of backlinks a writer can garner in a period. This is the last thing you want from a service.

A quality content distribution service focuses on maximum exposure for their members. They allow writers to submit as many articles as they're capable of writing in a subscription period. They don't cap article submissions and then charge additional fees for extra submissions.

This is vital to internet marketers, especially for those with small operating budgets. Paying per article or additional fees on top of basic subscription charges can cause your costs to soar quickly. A good service charges a one-time fee with no extra charges.

It's essential you choose a service that offers live article review. You expend time and energy in article research and writing. You don't want a quick once-over of your work from a software program. Human editing of your articles ensures article quality.

A good service offers personalized coaching as part of a live review. Not only does an editor study your work, they offer helpful advice and suggestions. That in itself is worth the membership fee. You're receiving a professional critique of your writing. This can only aid your future writing efforts.

Excellent service features separate a premier service from run-of-the-mill ones. The above mentioned features ensure article campaigns flourish, and within budgets. Choose a quality content distribution service that offers a feast of features and watch your backlinks grow.




Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert.

The Quality Service Features at Content Crooner make article marketing automation a snap.





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Friday, 22 July 2011

What it means if Yahoo Hadoop spinoff doesn’t do distribution

It looks like all the speculation about how Yahoo’s Hadoop spinoff company, Hortonworks, will affect Cloudera and other companies providing Hadoop-based products might have been overblown. During a phone call earlier this week, Hortonworks CEO Eric Baldeschwieler told me the company is still figuring out its strategy around offering a Hadoop distribution, which could be good news for presumed competitors such as Cloudera.

The ambivalence appears tied to the company’s narrow focus on improving Apache Hadoop and making it the go-to distribution. Baldeschwieler said that Hortonworks’ core business model will be around offering support and services, as well as helping drive Apache to “bridge the gap between what [Hadoop] is and what it can be.” The latter goal, of course, means working hard to improve the core Apache Hadoop distribution to make it more scalable, reliable and generally flexible.

If Hortonworks doesn’t offer a distribution, it might be because it doesn’t want to waste resources. It would have to build its own distribution and then work within Apache to get any improvements built into that code, resulting in a doubling up of effort and a somewhat unnatural split of allegiances given Hortonworks’ professed support for Apache Hadoop. This is the same issue Yahoo was trying to avoid earlier this year when it discontinued its own distribution and recommited all its efforts into Apache Hadoop. It looks now like that move was just setting the stage for the Hortonworks launch.

Already, Baldeschwieler said, a number of key features from Yahoo are slated to be included in upcoming Apache Hadoop releases. These features include a new MapReduce engine, federated storage for HDFS and a major improvement for how HBase interacts with HDFS. What all the work means, he explained, is that Apache Hadoop will be more stable, more scalable and more dynamic. In fact, he said, with the next scheduled release, developers will be able to use alternative processing frameworks beside Hadoop MapReduce.

Good news for some, bad for others

A Hortonworks focused entirely on Apache could be good news for Cloudera. In that case, it’s still very much in its current position of integrating and hardening the suite of Apache Hadoop products into its own open source distribution, then selling services and management software on top of it. The big difference will be that Apache Hadoop will look a lot more appealing because it will have Hortonworks providing expert service. But Cloudera doesn’t really have to change its story.

A service-focused Hortonworks might not be so good for companies such as MapR, which are pushing proprietary or semi-proprietary Hadoop distributions. The fewer distributions and the more focused they are around Apache Hadoop, the less appealing outliers might look to users concerned about being locked into their vendor. Baldeschwieler says he thinks the market will be big enough for value-added distributions like what MapR offers, but noted that Apache Hadoop has already proven itself within large enterprise and will continue to get better.

For example, he explained, Apache has been working hard to integrate some of the code that Facebook has introduced from its Hadoop deployment. At the time it announced its Hadoop distributions in May, EMC said its Community edition is based on Facebook’s code, but now Baldeschwieler has heard EMC is reconsidering that decision and might support the core Apache code instead. That hardly constitutes hard evidence, but it’s noteworthy because EMC is integrating MapR’s proprietary storage technology in its Enterprise edition release.

“What we don’t want to see happen,” Baldeschwieler said, “is the Hadoop market start to look like the Unix market in the ‘80s.” The more support there is around Apache Hadoop, he explained, the less chance there is for a Unix-like lost decade of competing distributions before Linux came around in the ’90s and became the center of the non-Windows universe. He thinks Apache Hadoop is and should be the Linux of big data.

Whatever path Hortonworks takes, though, Baldeschwieler thinks all the action around Hadoop will make it very difficult for alternative technologies, such as Microsoft Dryad and LexisNexis’s HPCC Systems to catch. “I think they’ve got their work cut out for them if they want to compete with the Hadoop community,” he said. Because even if the companies involved are at odds, they’re still a very big community.

Feature image courtesy of Flickr user miheco.

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