Showing posts with label Three. Show all posts
Showing posts with label Three. Show all posts

Sunday, 25 September 2011

Sony Ericsson Live With Walkman Coming Soon To Three U.K.

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One month ago Sony Ericsson announced the Live With Walkman Android-powered smartphone in an attempt to rejuvenate the Walkman brand and line-up. Three U.K. has the phone listed under its "Coming soon" category, landing on the carrier this month.

Powered by Google Android 2.3 Gingerbread, the Sony Ericsson Live With Walkman is equipped with Sony's own xLOUD audio enhancement technology and sports a 1Ghz processor, 3.2-inch HVGA screen with mobile Bravia engine, five-megapixel auto-focus camera with 720p HD video recording capability, VGA front facing webcam, 320MB of ROM, microSD card slot with support for 32GB storage and a 2GB card included, 1,200 mAh battery, WiFi, Bluetooth, GPS, and DLNA.

Source: Three U.K.
Via: IntoMobile

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Saturday, 13 August 2011

How to Sell Outrageous Amounts of Technology Services in Three Simple Steps - Guaranteed


Selling technology services is no picnic. Actually, selling ANY service is tough. Though, in my book, technology services are the toughest. After all, they're complex, confusing and generally difficult to present to clients. And like all intangibles, services don't really exist at all. At least not in the literal sense, like a "thing." Instead, services exist solely in the imaginations - and written contracts - of their creators.

Ahhh, but products...

Products on the other hand, have substance and form. They can be seen, touched, and held. With products, little is left to the imagination. Because of this products far easier and less risky than services to present, sell and buy.

Services vs. Product Paradox

For many technology companies services deliver greater profits than products. But they're tough to sell. Products are easy to sell ... but they're less profitable. What a dilemma.

But what if ...

What if it were somehow possible to transform a service into a product? Then you'd have the best of both worlds. You'd have something highly profitable AND easy to sell! Well, in fact, it is possible to productize any service. And I'll show you exactly how to do it. In essence we'll transform our intangible service into something tangible, real, and easy for clients to buy.

One everyday example of a productized service

We're all familiar with insurance. A life insurance policy, for example, is a service product. The agent delivers your policy documents in an elaborate presentation case with the policyholder's name inscribed on the cover. The overall presentation reinforces the sale and adds genuine value and confidence in the mind of the buyer. Generally, the more tangible you make a service offering (the more product-like), the easier it is for both salespeople to sell and customers to buy. Clients want to know exactly what they'll receive when they buy your service. Plus they need to recognize the value of the service deliverables to their business. Until you've demonstrated these two things your client won't commit to buying your service.

3 Steps to productize any service

Turning any service into an easy-to-sell product really comes down to these three steps.

Step 1: Determine what problem your service REALLY solves. Be very specific here. Make sure you're solving a problem that your clients really care about. This is also really a benefit statement of how you will help the client. Think how you'll make his or her life easier, save/make money or improve business operations, etc. And this is no time to fool yourself with "faux benefits" that aren't really benefits at all. Your list of benefits should embody the ultimate value the client can hope to receive by buying and using your service. Now is also the time to think about what makes your service unique. In other words, how does your service/product solve the client's problem better than any competitive one? A Unique Selling Proposition (USP) can be proprietary delivery methods or methodologies, proprietary software or tools or highly trained personnel.

Step 2: What will the clients get from your service? What are the specific and tangible deliverables?

Every service has a deliverable, right? When packaging a service into a product the deliverable should ideally be tangible. The more tangible you make the service and the deliverables the easier it will be to sell. Examples of tangible service deliverables include: printed findings reports, documentation, Audios and video, websites, analyses and recommendations. The goal is to be able to leave something behind as evidence that something was done and that the client received value. In my experience printed reports are excellent "service delivery artifacts." Here's why. People will often leave them on their desk for a long time. So as a side-benefit you also end up with an advertising billboard for your service.

Step 3: Create marketing, sales and training materials.

These materials serve two purposes. They give additional substance to your service product, making it "feel" tangible. Part of these materials should be pricing guidelines for the main product as well as any add-ons. Your materials are also tools for your sales force to present the product and ultimately close business. Effective marketing materials are brochures, Service Product Descriptions, websites and samples of any physical deliverables.

One Hidden Benefit of Productizing Services

Try this if you've ever pondered whether a new service will be successful. Prototype the new service on paper first. Here's what I mean. Go through the process we just discussed above with the service your contemplating. In every step PRETEND the product is real and available now. At the end of the process you'll have materials to test the viability of the service. Just create a direct mail letter to existing customers and prospects announcing a new service to be available very soon. Feedback from the mailings should help determine if the service makes sense to proceed with. This approach is clearly less risky than taking a "build it and they will come" approach. Agreed?

Summary:

Turning your technology (or any other) service into an easy to sell product takes only 3 steps. And this process also serves as a risk-free testing group for services you consider to offer too.

Using this process could be your secret weapon to services selling success.




About Mark Dresner:
Mark Dresner is an experienced copywriter and marketer/business consultant who has created, developed and operated five businesses over his career. Mark's specialty is technology-oriented products and services for both business to business (B2B) and business to consumer (B2C) projects. Plus, his twenty-two years of direct selling experience, on an Enterprise level, in several industries gives Mark and his clients real competitive advantage in the marketplace - where it REALLY counts.
Mark Dresner has earned both Industry and overall business recognition, including: Entrepreneur of the Year Award and Inc. Magazine's Inc. 500(two-time winner). He's also been interviewed/quoted in The Wall Street Journal, New York Times, CNN/fn and other media.
To learn more, visit Mark's website at: http://www.MarkDresner.com
You can also follow him on twitter at: http://www.twitter.com/markdresner





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Monday, 8 August 2011

Awesome Customer Service Requires a Three Pronged Attack


The perception in the marketplace, according to research, is that customer service is declining. Whether consumer expectations have increased or services have declined over the last few years is debatable. The fact is, perception is truth, in the consumers' eyes.

Having stated that, some businesses still seem to excel in customer service and get rave reviews from consumers, surely they have a different strategy.

Internal Customers Remain The Same

It is my view that everyone joins a business team to do their best. It is the culture of the business that affects their performance level. There is an African saying "the boss casts a long shadow" and this is especially true when it comes to the standard of customer service we experience in businesses. Every one wants to excel at customer service, but starts from a different point and performs to the cultural expectation levels of the business.

The consumer experiences customer service based, in my view, on the different levels:

Level One: Synthetic Service

Level Two: Genuine Service

Level Three: Super Service

It is the understanding of the team and the implementation process that make the difference.

Synthetic Customer Service

This is based on all team members being trained to provide a 'customer service' act. They are given a script, told to remember their lines and to repeat the same process with every customer.

This approach is common in the fast food industry and is often criticized by many business people, due to its artificial approach. But, in my opinion, it does have a role. Not every one has the experience and attitude to provide customer service at level two or three.

Most young people do not have the life skills to move to level two or three. The same is true when employing people from a different culture to your target customer.

Companies that provide awesome customer service appreciate that not everyone will be awesome. They therefore ensure they have a rigorous training programme to make sure all team members are trained and skilled at least in level one customer service.

Genuine Customer Service

This should be mainstream customer service. It is based on employing a team member with personality and then giving them confidence by providing product knowledge and skills training in selling.

Genuine customer service today is often labeled Customer Relations Management. It requires team members to open conversations using "open questions". They then rely on their listening skills and product knowledge to build a relationship and foster loyalty with the customer.

Genuine customer service has to be sincere and has to provide solutions for consumers. Therefore the sales person has to think for the customer and to think through their customer's needs and wants. This approach ensures the consumer trusts the salesperson. This is based on the sales person selling themselves prior to selling a product, service or business brand.

Most of your mature team should fit into this bracket, but they will require on-going training sessions on selling, product knowledge and consumer care trends. The process of how to be an effective host, consultant and seller, plus how to build effective relationships is explained further in my latest book Think FOR Your Customer (2004).

Super Customer Service

Super Customer Service is provided by your top performers. Super Customer Service occurs when the customer perceives they are receiving service that is above and beyond what they are expecting. The customers receive acts of spontaneous kindness that delight them. As a result, they become advocates for your business and promote your business by telling others about your awesome service.

The formula for success is:

Expectation + 1

The bad news is that you cannot put this type of service standard into your company policy, if you do, it won't be spontaneous. What you must do is ensure that team members are empowered to provide super customer service and are recognized by management when they do.

A recent example I came across of Super Customer Service was at an international airport. A family of travelers had flown with British Airways on a long haul flight and had passed through customs with a large amount of luggage. They were struggling to a rental car when they were spotted by two British Airways flight attendants in the parking area. The BA employees dropped everything and grabbed the family's luggage and helped them to their rental car. Now that's Super Service, it was spontaneous and even after the sales package had been completed by the airline.

Introducing Awesome Customer Service into Your Business

You have recognized that not everyone is going to be awesome and that a business is judged on the performance level of its lowest performer.

You need to accept that in a successful team you will have team members who will be at different skill levels of providing service.

Some team members will need a precise training programme to provide them with a script. It may appear synthetic, but given time, and training, they will move to level two.

More mature and culturally aware team members will, given product knowledge and skills training, be able to provide genuine customer service using open conversations.

Finally, for those top flyers, have an empowerment policy that allows them to create a raving fans policy for your business. There are a few businesses that only need to concentrate on one level. Successful businesses understand that they need a three tier system to grow awesome salespeople who will in turn grow their business by creating customer advocates for the business.




John Stanley is a conference speaker and retail consultant with over 20 years experience in 15 countries and has authored several successful marketing and retail books including the best seller Just About Everything a Retail Manager Needs to Know. http://www.johnstanley.cc





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Wednesday, 20 July 2011

Lenovo’s three new tablets try to tackle the iPad

Lenovo today introduced a trio of new tablet computers, two running Google’s Android 3.1 operating system and the third powered by Microsoft Windows 7. The Wi-Fi tablets, which leverage the ThinkPad and IdeaPad brands, range in price from $479 to $589 depending on model, storage capacity and an optional pen for one. The company will also offer a $99 keyboard portfolio case for at least one of the new tablets. Both Android tablets are comparably equipped, running on Nvidia’s Tegra 2 processor and are the first Honeycomb devices to be certified for Netflix playback.

Here’s a brief summary of the devices:

IdeaPad K1 (starting at $499 for 32 GB model; orders begin today; U.S. availability in August)

1 GHz dual-core CPU10.1-inch IPS display; 1280×800 resolutionUp to 1 GB of memory, 16/32/64 GB of storage capacity802.11 b/g/n Wi-Fi; BluetoothMicroSD card slot; micro-HDMI port5 megapixel rear camera; 2 megapixel front camera10.4? x 7.44? x 0.52?; weight of 1.63 poundsEstimated 10 hours of battery lifeThinkPad Tablet ($479 for 16 GB model; $589 for 32 GB with digitizer pen, orders begin August 2)1 GHz dual-core CPU10.1-inch IPS display; 1280×800 resolutionUp to 1 GB of memory, 16/32/64 GB of storage capacity802.11 b/g/n Wi-Fi; BluetoothFull sized SD memory card slot; micro-HDMI port5 megapixel rear camera; 2 megapixel front camera10.4? x 7.44? x 0.52?; weight of 1.65 poundsEstimated 8 hours of battery lifeAn optional 3G model will be available shortly after launchThinkPad Tablet P1 (pricing not announced; availability in Q4)1.5GHz Intel processor10.1-inch display; 1280×800 resolutionUp to 2 GB of memory; 32/64 GB of storage capacity802.11 b/g/n Wi-Fi; BluetoothUSB port; microSD card reader; docking port2 megapixel webcam10.9? x 7.24? x 0.57?; weight of 1.75 poundsEstimated 6 hours of battery life

Compared to most of the currently available tablets running Honeycomb, there’s little here to differentiate Lenovo’s offering. The ThinkPad model does have a digitizer from N-Trig, allowing for pen use and includes Notes Mobile software; I suspect that’s what adds slightly to the weight and decreases the battery life from the K1 model. Lenovo’s product team told me on a conference call last week that the Netflix certification is a big deal, and yes it is nice, but other large Android tablets are sure to gain the same certification soon.

Adobe Flash 10.3 support is there too, but that’s not selling tablets. Other software tweaks include a “Social Touch” app for easy social networking status viewing and Lenovo’s own take on a program launcher. In other words, minor tweaks aside, Lenovo is mixing the same recipe as other Android tablet vendors, just with slightly different software ingredients. Lenovo is however, including more than 40 apps from various top-tier partners such as Amazon, Electronic Arts, Rovio and DataViz.

The problem that Lenovo, and most other tablet vendors face is the iPad juggernaut that shows no signs of slowing. As my colleague Erica noted after today’s Apple investor call, the company has earned $6 billion from the iPad in the last quarter by selling 9.25 million iPads. I don’t have sales numbers or company reports to validate my thought here, but I’m willing to bet that adding up sales of all Android tablets combined this year and it wouldn’t match what the iPad brought to Apple in the last three months. Put another way: even as Apple continues to grow its PC business, mobile devices are already accounting for more of Apple’s earnings. In the meantime, Lenovo is readying consumer tablets in an already crowded market that appears stalled before it really even got started.

Developers know this and haven’t made the move to create compelling tablet-optimized apps for Honeycomb yet. And consumers are using tablets for more than just the web and email. When spending $500 or more on a tablet, they want a wide variety of third-party apps to choose from. No matter how nice the hardware looks, Lenovo’s Android tablets, like those from other manufacturers, can’t offer that yet. On the other hand, the P1 tablet with Windows does offer a range of available software, but most of it isn’t built for a mobile experience; the same challenge Windows tablets have always faced.

Related research and analysis from GigaOM Pro:
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Monday, 11 July 2011

Three Levels of Business Succession Planning


One of the chief concerns facing family business owners is how to effect an orderly and affordable transfer of the business to the next generation and/or key employees. Failure to properly plan for a smooth transition can result in monetary losses and even loss of the business itself. This article will explain how to keep the family business in the family.

There are essentially three levels to a business succession plan. The first level of a business succession plan is management. It is important to recognize that management and ownership are not the same. The day-to-day management of the business may be left to one child, while ownership of the business is left to all of the children (whether or not they are active in the business). It is also possible that management may be left in the hands of key employees rather than family members.

The second level of a business succession plan is ownership. Most business owners would prefer to leave their businesses to those children that are active in the business, but would still like to treat all of their children fairly (if not equally). Yet, many business owners lack sufficient non-business assets to allow them to leave their inactive children an equal share of their estate. Thus, a business succession plan must provide a means of transferring wealth to the children who are not interested in, or not qualified for, continuing the business. Business owners must also assess the most effective means of transferring ownership and the most appropriate time for the transfer to occur.

The third level of a business succession plan is transfer taxes. Estate taxes alone can claim up to 45% of the value of the business, frequently resulting in a business having to liquidate or take on debt to keep the business afloat. To avoid a forced liquidation or the need to incur debt to pay estate taxes, there are a number of lifetime gifting strategies that can be implemented by the business owner to minimize (or possibly eliminate) estate taxes.

LEVEL ONE - MANAGEMENT

Whether management of the business will rest in the hands of the next generation, in the hands of key employees, or a combination of both, the business owner must learn to delegate and work on the business. It can take many years to train the successor management team so that the business owner can walk away from day-to-day operations. For many business owners, giving up such control can be difficult.

All too often, business owners focus more on the ownership and transfer tax issues involved in a business succession plan and ignore the people issues. In the typical family business, the future leader is likely to be one of the business owner's children. If so, steps must be taken to assure that the future leader has the support of the key employees and other family member owners. Generally, a gradual transfer of roles and responsibilities gives the successor time to grow into his/her new position and allows the business owner some time to get use to his/her diminishing role. Thus, lead-time is important for a smooth transition.

Many family businesses are dependent on one or two key employees who are critical to the success of the business. These key employees are often needed to manage the business (or assist in the management of the business) during the transition period. Therefore, the succession plan must address methods to guarantee that key employees remain with the business upon the death, disability or retirement of the business owner. Among the commonly used techniques used to assure that key employees remain with the business during the transition period are employment agreements, nonqualified deferred compensation agreements, stock option plans and change of control agreements.

LEVEL TWO - OWNERSHIP

Often, a major concern for family business owners with children who are active in the business is how to treat all of the children equally in the business succession process. Other concerns for the business owner include when to give up control of the business and how to guarantee sufficient retirement income. For example, selling (as opposed to gifting) the business to the active children results in all children being treated equally and provides the business owner with retirement income. For those business owners that are not reliant on the business for their retirement, they can gift the business to the active children, and leave the inactive children non-business assets. If, as a result, the inactive children will not receive an equal (or fair) portion of the business owner's estate, make up the difference by establishing an irrevocable life insurance trust for their benefit.

Simultaneous with the gifting and/or selling of business interests, the new owners should enter into a buy-sell agreement. A buy-sell agreement is a legal arrangement providing for the redistribution of shares of the business following the death, disability, retirement or termination of employment (triggering events) of one of the owners. The buy-sell agreement would also set forth the purchase price formula and payment terms upon the happening of a triggering event. If properly designed and drafted, a buy-sell agreement will create for the departing owner a market for what otherwise would be a non-marketable interest in a closely held business; will allow the original owners to maintain control over the business by preventing shares from passing to the departing owner's heirs; and will fix the value of a deceased owner's shares for estate-tax purposes.

LEVEL THREE - TRANSFER TAXES

The transfer tax component of business succession planning involves strategies to transfer ownership of the business while minimizing gift and estate taxes. The gift and estate-tax consequences deserve special attention. Unanticipated federal estate taxes can be so severe that the business may need to be liquidated to pay the tax.

While there is currently a lapse in the estate and generation-skipping transfer taxes, it's likely that Congress will reinstate both taxes (perhaps even retroactively) some time this year. If not, on January 1, 2011, the estate tax exemption (which was $3.5 million in 2009) becomes $1 million, and the top estate tax rate (which was 45% in 2009) becomes 55%.

For business owners with taxable estates, a gifting program can be used to reduce estate taxes. For lifetime gifts or sales of the business, nonvoting shares are usually used for two reasons. The first is to accomplish the business owner's desire to retain control of the business until a later date (i.e., the owner's death, disability or retirement). The second reason is to reduce the gift-tax value of the shares because of valuation discounts for lack of control and marketability.

Gifts of business interests up to $13,000 ($26,000 for married couples) can be made annually to as many donees as the business owner desires. This amount is adjusted for inflation in increments of $1,000. Such gifts not only remove the value of the gifts from the business owner's estate but also the income and future appreciation on the gifted property.

Beyond the $13,000 annual gift tax exclusion, the business owner can gift $1 million ($2 million for a married couple) during his/her lifetime. While the use of the gift tax exemption reduces (dollar for dollar) the estate tax exemption at death, such gifts remove the income and future appreciation on the gifted property from the business owner's estate. Unlike the estate tax exemption, the gift tax exemption remains fixed at the $1 million level.

While a business owner can gift shares in the business outright, consideration should be given to making the gifts in trust. One advantage of making gifts in trust for the benefit of the active children is to protect them from their inability, disability, creditors and predators, including divorced spouses. Another advantage to making gifts in trust is that the assets in the trust at the children's deaths can (within limits) pass estate-tax free to the business owner's grandchildren (and perhaps more remote descendants depending on state law). These are sometimes known as generation-skipping or dynasty trusts.

For business owners with very large estates, there are sophisticated gifting strategies that can be used with little or no gift tax, such as installment sales to a grantor trust, private annuities, grantor retained annuity trusts, and self-cancelling installment notes. There is also statutory relief, including Internal Revenue Code Section 303, which permit the tax-free use of a closely held corporation's cash to pay a deceased shareholder's estate tax; and IRC Section 6166, which allows the business owner to pay estate taxes on installments.

Life insurance often plays an important role in a business succession plan. For example, some business owners will wait until death to transfer all or most of their business interests to one or more of their children. If the business owner has a taxable estate, life insurance can provide the children receiving the business the cash necessary for them to pay estate taxes. As mentioned above, business owner can use life insurance to provide those children who are not involved in the business with equitable treatment. Finally, life insurance is a popular way to provide the cash necessary for the business or the surviving owners to purchase a deceased owner's interest pursuant to the terms of a buy-sell agreement. In many instances, the cash surrender value in a life insurance policy can also be used tax free (by surrendering to basis and borrowing the excess) to help pay for a lifetime purchase of a business owner's interest.

TO THE EXTENT THIS ARTICLE CONTAINS TAX MATTERS, IT IS NOT INTENDED OR WRITTEN TO BE USED AND CANNOT BE USED BY A TAXPAYER FOR THE PURPOSE OF AVOIDING PENALTIES THAT MAY BE IMPOSED ON THE TAXPAYER, ACCORDING TO CIRCULAR 230.




Julius Giarmarco, J.D., LL.M, is the Chair of the Estate Planning Group of Giarmarco, Mullins & Horton, P.C., Troy, Michigan.

http://www.disinherit-irs.com



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