Showing posts with label Businesses. Show all posts
Showing posts with label Businesses. Show all posts

Wednesday, 17 August 2011

The Different Types of Answering Services for Businesses


Every business can benefit from a call answering service. The trick is choosing the type of phone answering that would best address your business' needs and is the most cost-effective. If you need assistance handling incoming phone calls, four options are available, as described below.

PBX/Auto Attendant Services

PBX (Private Branch Exchange) or an auto attendant call answering service is what you often encounter when you call a large corporate office. With an auto attendant service, a computer program asks you to push numbers until you finally reach the individual with whom you wish to speak, or until you reach a voicemail prompt. Callers who push the wrong button while using this type of service may need to hang up the phone, redial the number, and start the process all over again. At other times, callers may patiently listen to every menu option, only to discover that their request is not listed. In general, PBX/auto attendant services can be quite frustrating for customers.

Businesses often choose PBX services for the assumed efficiency they provide, in addition to their economical service rates. However, auto attendant call answering may not be the best option for businesses that rely on receiving calls from new business prospects, as up to 60% of callers hang up upon hearing an automated voice. Also, keep in mind that, as with any computer system, there is a chance that you may need to purchase special hardware and software for the service to work in your office. Additionally, if the PBX equipment malfunctions, there is a chance that you may not be able to receive any phone calls until it is fixed.

Virtual Reception Services

A live virtual receptionist service provides a team of highly trained receptionists who work off-site. These virtual receptionists personally handle your business' incoming calls; they may even answer incoming calls using your business' name. Like a receptionist that might work in your office, virtual receptionists can forward live calls, take messages, and provide basic information about your company to callers. If needed, a virtual live answering service can even call clients on your behalf to seek information you may need.

There are many benefits to this form of live answering service. Your business will appear larger, as customers will probably not be able to detect that the virtual receptionist is off-site. Moreover, when you contract a team of virtual receptionists, you do not have to worry about anyone calling in sick or taking a vacation. A virtual reception service can provide your clients with the personalized customer service they expect without the need for you to be stuck in your office all day, or to hire a new employee. The best live virtual reception services have low employee turnover rates and cheerful virtual receptionists who can prove to be an asset to your business and its clients.

Traditional Answering Services

Traditional call answering services also give customers the opportunity to speak with a live person in lieu of interacting with an automated computer program. However, employees at traditional answering services are very rarely able to answer questions about your business - they are simply there to answer the phone (using a script, typically) and take messages. Moreover, receptionists at such organizations are usually unable to transfer live calls. Finally, because many traditional call answering services have call centers located overseas, you never know if your customers will be able to understand the person on the other end of the line.

If all you're looking for is a service to answer calls and take messages, a traditional call answering service may suit you just fine. However, it's probably not the way to go if you need good customer service along with the ability to transfer live calls.

Specialized Answering Services

Specialized call answering services are common in medical fields. Such services may incorporate the use of PBX attendant services and/or live receptionists. Some offer live service representatives, such as registered nurses, to answer callers' questions. Other specialized reception services require callers to leave a message, and then wait for an agent to return the call. Specialized services generally use trained professionals who screen calls, so that the most urgent needs are addressed first. When appropriate, a representative from a specialized answering service will page an on-call professional (such as a doctor), so he or she can address client needs directly. As is the case with most niche services, these specialized reception services are typically more expensive than other telephone answering service options.

When it comes to call answering services, the best choice depends on your needs and budget. However, when assessing each service, think about how each service will serve the needs of your customers and influence your company's growth.




For more information on how a live answering service can benefit your small business, visit CallRuby.com, the website for Ruby Receptionists, one of the best known and most respected providers of telephone answering service in the Northwest.





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Monday, 15 August 2011

Small Businesses Looking for Web Design Services - Things to Know


The small businesses in this day and age are aware of the significance of advertising, and aim at accomplishing it by means of limited resources, and simultaneously ensuring that they can reach out to additional audiences. Small businesses can effortlessly reach innumerable probable customers by means of an amalgam of technology, internet plus superior online communication skills.

Availing the services of a firm enabling proficient design services is a significant resolution which is taken by these businesses. In this day and age, as compared with alternate service providing industries, design services were also heightened. In this day and age, there are numerous contributors of web design services, which proffer their services at quite reasonable rates and simultaneously aim at delivering incredible results. It is complex opting for a proficient web services. There are instances during which people have no other option but to depend on word-of-mouth promotion, however this is quite tricky in case you do not happen to have reliable commendation. It is quite difficult ascertaining which service is ideal for your business requirements.

The Arrangement

Prior to availing the services of a firm specializing in web services, it is up to you to ensure that you are aware of your requirements from your website. The initial aim of a majority of the small businesses is to ensure that people purchase stuff from them, alternately to avail their services. The ideal stratagem for planning your website is by initiating the process of assessment of the websites of your opponents.

It is not binding to formulate design services which resemble that of your rival's. This is imperative to give you a basic framework of the things which could be incorporated within your website.

The Budget

The next step entails the process of expenditure which is linked with your website. Design services are a separate service as compared with web hosting, domain name registration plus content management systems. You could avail the services of a firm which ensures all the services collectively, alternately you could settle on purchasing these things individually. You must necessarily assess the average costs of these services so that you can formulate an approximation of expenses.

Web Design Services

When you are in the process of evaluation pertaining to either an entity or a firm in the sphere of web design services, you must cautiously peruse their portfolio. Assess their preceding employers, browse the respective websites and assess their designs. If it is feasible, consider emailing their earlier clients and speak with them pertaining to their experience with the designer whose services you wish to avail.

It is worthwhile to ensure that the provider of web design services, whose services you wish to avail is not working with any of your rivals at present. This could lead to a clash of interest at times which would translate to a bitter experience for you. In order to steer clear of such an incident, it is up to you to vigilantly peruse the portfolio alternately you can have a word with your design firm about this issue. There are numerous ways to review the qualitative aspect of web design services. You could initiate the process by assessing the designed websites` performance as far as search engine rankings are concerned. Alternately, you can judge the usability of these websites. Web design services do not just mean that websites would be good to look at, it literally translates to usability so that you are able to accomplish more than what you had bargained for, within a stipulated space.

CostsIn most of the cases, design firms constituting companies and freelancers, cite their rates on their websites. However, every individual project is disparate and it goes without saying that the requirements of the clients vary as well. Thus, the rates linked with web design services are open to discussion. Thus, you must not vacillate for the purpose of negotiating and seek a concession wherever you deem it necessary. Small businesses can be referred to, as smart businesses and they are capable of accomplishing things in a much more effectual manner, if they depend to a great extent on technology in addition to added small business or service providers. There is a fine likelihood that if you avail the services of a certain small business in the sphere of web design services, they would probably hire you once more, alternately they could advocate you to their clients.




About Pixelsmedia Technologies: Pixelsmedia provides High Quality Web Design Services at extremely affordable prices. Customer Satisfaction, Commitment to Quality, Adherence to Deadlines are the uniqueness which makes it stand apart from the rest. If you would like to avail web design or web development services, you can reach Pixelsmedia Technologies at: sales@pixelsmedia.net.





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Wednesday, 27 July 2011

ThinkNear gets $1.6M to bring real-time analytics to local businesses

ThinkNear, a Los Angeles– and New York–based startup, caught my eye at the New York TechStars demo day with its data-driven approach to solving problems for local businesses. The company announced on Tuesday that it raised $1.6 million in seed financing from a gaggle of investors, including Google Ventures, IA Ventures, Qualcomm Ventures and angels David Tisch and David Cohen of TechStars, to help roll out their technology. That rollout got under way in New York on Tuesday. Other investors include Metamorphic Ventures, Real Ventures, ff Venture Capital, Zelkova Ventures and BoldStart VC.

The company’s approach is smart. It’s trying to tackle off-peak slow periods for local businesses, working to drive sales in those hours when foot traffic is light. That’s different from competitors like Groupon or others who often load up businesses at peak times, which can overwhelm them, limiting how much product they can move at one time.

ThinkNear is an automated system that lets businesses set their goals, input their historical slow times and how much they want to discount their products. Then ThinkNear pulls in a wealth of data from the store, and locally relevant information like weather, events and traffic to help figure out when a location needs more business. The system can push out location-based ads with discounts that are good for a limited time to help improve traffic during specific periods. Users then theoretically come in and present a code to redeem their discount, helping the merchant track the success of the program. ThinkNear also monitors the effectiveness of the ads to tune its future promotions.

Not only does ThinkNear have the potential to bolster traditionally slow periods, it’s also very simple to use for merchants. Many business owners are being asked to manage their online presence and work with sales teams to craft multiple discounts. They’re being called on constantly by sales people looking to tap their local ad budget. ThinkNear is more of a set-it and forget it solution, so merchants don’t have to manage it closely. It still has to produce results to be useful, but at least merchants are spared considerable logistical headaches.

Another of ThinkNear’s strengths is that it’s very data driven. Founder and CEO Eli Portnoy declines to go deep into the “secret sauce” of ThinkNear’s technology, but it’s leveraging real-time data analytics to really figure out the optimal times to run promotions. For example, an ice cream store may not need to push deals on a hot day, but if the temperature drops quickly or it rains, a timely discount can help propel sales. According to Portnoy:

Everyone understand mobile and local are happening and there is a convergence of the online and offline world, but everyone is focusing on taking the online world and stuffing it into the offline world. We’re taking an analytical, quantitative data-driven methodology from the web and taking it to local businesses. That’s our real mission in life.

ThinkNear CEO Eli Portnoy

Portnoy said the $1.6 million will go toward expanding the team of four employees and building out the launch in New York, where a number of businesses have already signed up. He said the next city is Los Angeles, where he believes he’ll be able to test the service on a metro area that represents the rest of the country better than San Francisco.

ThinkNear still has its work cut out for it trying to market its technology to businesses. That’s going to be hard for a small startup, when there are thousands of sales people calling on business owners. But if the start-up can get its foot in the door, I think businesses will see a lot of value in ThinkNear.

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Friday, 22 July 2011

The Top 10 Businesses to Be in During a Recession - Real World Recession Strategies


Top Ten Businesses in a Bad Economy

According to One Coach the following businesses tend to succeed during a recession:

1. Business Coaching

2. Business Networking

3. Alternative Fuels

4. Environmental Services

5. Health Care

6. Nail Salons

7. Discount Retailers

8. Luxury Products

9. IT and Technology Services

10. Credit and Debt Management

It is debatable whether Nail Salons and Luxury products truly do succeed in a recession. Item #9 in my view should be ranked higher in the list as businesses utilize technology to become more efficient and profitable during tight, recessionary periods. #3 and 4 are great forward looking businesses, but they carry a premium and subject to positive government policy and regulations. Just know you need to be prepared for the long haul with Alternative Fuels and Environmental Services as demand will ebb and flow directly associated to the whims of the White House and Congress. In addition, during down economies, you will need to aggressively sell how much these businesses can save consumers and businesses money in a significant, quantifiable way, since the offering will be products and services that carry a price premium. Glad to see my business at the top of the list! Businesses find out they need a business consultant and coach during downtimes-the smart ones know this before they get in trouble!

Real World Business Recession Tactics and Strategies

Some areas which Sara Wilson keyed on in the December '08 Entrepreneur Magazine Article, "Trend: Economy", which makes a lot of sense in this Economy:

1. A Business Idea that is Working right now: CouponMom

a) Stephanie Nelson started a website that teaches consumers how to save money buying groceries using coupons.

b) 2008 Revenue has doubled and the site had over 1 million unique users in July.

2. Local Scope: Due to financial pressures and an uncertain economic outlook, consumers are spending more time at home and closer to home.

a) Consumers are frequenting local restaurants and entertainment establishments, which are more low key and less expensive.

b) Instead of traveling to Disneyworld, families are utilizing "staycations", enjoying local area parks, lakes and beaches.

3. Green Business: Organics are and have been exploding in growth and the outlook is very good. People want to eat healthy and feed their family healthy food even when things are tight financially. Green conservation is another growing business niche.

4. Web Business: Why spend large start up dollars on a brick and mortar Business, when you can run the same or similar business from home, utilizing the internet?

a) Web businesses are very competitive and the learning curve is significant if you aren't familiar with web marketing techniques.

Sara Wilson had another good article, "How are Franchisees Dealing?" in the January '09 Entrepreneur Magazine that interviewed four different franchise business owners on how they were dealing with obstacles during this current economic slump:

1. Floyd's 99 Barbershop: The franchisee, Jay Palmer, couldn't find a loan for a new store. He tried using his home and his parent's home as collateral and no luck with banks, including trying to obtain an SBA or Corporate loan.

a. The Solution: Mr. Palmer found a personal investor (Angel Investor). The investor came into the shop for a shave and a haircut when Mr. Palmer wasn't around so he could get a good feel for the business. He ended up investing $150,000 after seeing a steady stream of happy customers and happy, energetic employees. This was a great move on Mr. Palmer's part, using a track record of success and clearly showing a sharp investor the real deal behind the potential success of his future business opportunity: great service, great product, happy customers and content, energetic employees. In just one site visit and the positive experience with the business' services, the investor was ready to supply the needed capital even after multiple bank turn-downs.

2. Kitchen Solvers: Franchisees, Carrie and John Borden Kircher, customer niche based changed. Their customer market became price orientated, and the business offers premium kitchen and bath remodeling. Leads dropped 19% and sales are down 25% over the last two years.

a. The Solution: Their solution is rebrand their vans, get new signs; increase letters to past customers; leave a gift with a customer after a job is complete; and working with their franchiser on the operational side of the business. Ok, as a Business Consultant I am going to give my two cents on the Borden Kircher's proposed solutions:

i. Rebranding Vans and New Signage: In my experienced opinion, this is a waste of money. I would instead spend this money on a new Marketing Plan which concentrates on two areas:

a) How to target higher wealth clients in the market area.

b) How to sell price based customers on why premium services and products can save them money in the long run. Once the new Marketing Strategies bring in profits, then it is a good time to upgrade signs and re-brand with those growth dollars.

ii. Increase Letters to past clients: Ok, but what is the purpose of a letter? The time to ask for referrals is the day the job is completed. When the client is happy with their new Kitchen or Bath. A newsletter with examples of completed jobs and customer testimonials, along with a preferred customer discount coupon, may be more effective in obtaining an add-on sale with an existing customer. A newsletter can also be a forum to introduce other services to current customers which they may not be aware, such as, having an article on the Design Services that Kitchen Solvers offers. The most cost effective, normally highest bang for your marketing buck, are continuing sales to existing customers.

iii. Leaving a Gift Basket with a Customer Post Job Completion: The Borden Kircher's are looking to implement better customer service and they believe customers are looking for the "Wow" factor. Leaving a gift is not customer service, and the wow factor should be as a result of a beautifully completed job. A Gift Basket will get neither. Customer Service starts at the Sales and Design Stage and continues throughout the job. The business owners showing up on the job to check on things and talk with the client is good customer service. Meeting with the customer in person after a job is completed to go over everything and ensure the client is happy is good customer service (and a great time to drop off the latest company newsletter and ask for several referrals). Customer Service is showing up on the job when the client is unhappy with the contractor's work. This type of highly motivated customer service will create the Wow factor for Kitchen Solvers, along with a quality, premium, beautiful look in the finished kitchen or bathroom, leaving a lasting impression.

iv. Work on the Operational Side with the Franchisor: This is one of the fantastic advantages a Franchisee can leverage: utilizing the experience and resources of the Franchisor. Some Operational Tips I would make as a Business Consultant:

a) Analyze product costs and see where you can cut costs yet still retain a premium, high-end image with quality products and value added results.

b) Work on a Supplier Business Plan which strengthens your relationship with your suppliers, tapping their assistance, experience, resources and expertise to bring better product offerings to your customers.

c) As previously stated re-work the Marketing Plan, along with making the resulting key changes in the Strategic Plan to better anticipate future market trends and adapt operations more proactively to those indicating trends.

d) Examine the Operational Aspects of the Business Plan to see how you can better bridge the gap between the design sale stage and the install. Customers are more prone to pay a premium for a smooth, effective transition from concept and design to install and completion.

e) Incorporate add-on selling into your Strategic Sales Plan for existing customers. A happy customer is more apt to stick with the same company to continue remodeling, so be sure to have a built in process which engages customers and shows them other remodels you can accomplish for them. Add-on selling takes very little marketing cost for a big return and ties in well with solid customer service.

f) Have the Franchisor witness some sales and installs to see if areas for improvements can be identified. Incorporate these improvements into your Business Plan.

b. My Best Advice: Find a way to sell a premium product and service to higher wealth clientele and offer a product/ service which has a premium look and finish, yet appeals to price conscious customers. Search for innovative suppliers who can help accomplish this mix. Follow-up this new business model with strong customer service throughout all the sale and install stages. Concentrate on a post-completion walk-through which asks for referrals and start the add-on sale process. Follow up with a monthly newsletter which contains add-on ideas and offers a loyal customer discount. The Borken Kircher's have a lot of challenges in this economy, and as they said, "you can't just sit around waiting for people to call." Use this rough patch as a learning experience in staying ahead of changing market trends, analyzing costs and making new plans for future success. A premium product + great customer service + a quality install + great value = a viable business model in any economy. Just don't wait two years to make changes.

3. The Melting Pot Restaurant: The challenge Franchisee Michael Frampton was facing during the Real Estate Crash in California was establishing the restaurant in a new shopping center when 10 other centers in the area were all opening at the same time. On top of this significant challenge, property taxes went up from $500 a month to $2,500, which meant $2000 a month cost comes straight off the bottom-line, never being budgeted for.

a. Solutions: Mr. Frampton shows why he is going to be a successful business owner. Clear steps and strategies to overcome the current situation:

i. Loyalty Cards: This is a fantastic move. Appreciate your regular customers during the hard times, and they will keep your doors open.

ii. Mass Mailing: Targeted within a 10 mile radius as there are so many competing restaurants in the immediate area. Targeted mailing is measurable, which is key during tough times.

iii. Analyze where you are spending money and the areas which can be controlled (not necessarily cut): Mr. Frampton actually saved $500 a month in focusing on linen costs for towels used to clean the restaurant. He also analyzed energy cost: when they turn on equipment and the length of time it's used. A third major cost area for restaurants is staffing, which Frampton cost analyzed as well.

iv. New Business Opportunity: He started opening for lunch on Sundays. Why? Probably because customers come after church with their families to enjoy an upscale meal, as do the late weekend risers searching for a good brunch close to home. One of the best analyses a restaurant can perform is looking at the average customer flow, food sales, alcohol sales and costs for each day of the week it is open to determine what days are best to be open and the reasons why. Armed with that information, you can adjust staff schedules, open hours and food prep costs much more strategically. Mr. Frampton apparently thinks the added costs of being open for lunch on Sunday is worth it, based on good cost analysis.

4. EmbroidMe: Wendy and Todd Diskin own a franchise that specializes in promotional solutions for businesses, which includes decorating apparel and screen printing. Their challenge has been rising costs from their suppliers. They have experienced a 5% increase in the Cost of Goods over the last year.

a. Solutions:

i. Competitive Pricing vs. Solution Based: The custom product industry is price competitive. With rising costs, the Diskin's have provided a more solution based approach so the buying decision isn't just made on the quote. For instance, if one of their customers is trying to increase readership, they figure out how EmbroidMe products or services can help the client achieve that goal and come up with a program to do so. Then the decision becomes one of "risk and reward and ROI instead of price..." Selling solutions alongside your product and service offerings is a way you can separate your company from the competition and still retain premium pricing in a price based market.

ii. Continuous Marketing Software: This program sends letters and emails so the Diskin's can "stay in front of their customers on a regular basis without a ton of effort...." This software program keeps the company engaged with customers, giving EmbroidMe first opportunity to make another value added sale or track how customer market trends may be changing.

iii. Vendor Relations: Leveraging a strong advantage franchises have, EmbroidMe Corporate negotiates the best pricing and strategic relationships with suppliers for their franchises. This is a huge advantage as it is a time consuming task and volume pricing from a Global Corporate level is much more advantageous than negotiating on your own as a single business unit. So it is apparent that although COGs has risen, EmbroidMe is still very competitive and successful, even in a recession.

Conclusion:

This article used real world examples and combined it with the business experience of a 20 year veteran Business Consultant to provide you with real world examples and strategies to use in order to start, run or adjust a new or existing business in a struggling economy. In a recent article I discussed Recession Survival Planning, and how it is a must and utilizes good Strategic Planning, Diversification Techniques, Contingency Planning and Cost Management. In another article I discussed various Recession Finance Techniques for your business which are particularly good during a Recession, which include Networking, Supplier Finance, Lease Finance and Local Business Loans. To conclude in this article, I identified certain types of businesses which excel in an Economic Downturn and why they are successful. My best advice for starting or operating a business during Recessionary times is as follows:

1. This Recession will have an impact for at least 3 years. So keep that in mind when planning for your business.

2. Track record, Experience, Niche Market Identification and Cash Flow are keys in raising funds for your business.

3. Solid, Comprehensive Business Planning, along with realistic, accurate Market Planning and Financial Forecasts are very critical during challenging economic times. An effective Strategic Plan is integrally important in bridging the gap between a Marketing Strategy and Realistic Financial Forecasting.

4. Out of the box thinking: For Brick and Mortar Companies, key on strong local areas and/or utilize the web to efficiently bring a product or service to the market.

5. Price Competitiveness becomes less important if you sell value-added business solutions to your customers and have tight controls on costs.




Frank Goley is a business consultant and business coach, and he works for ABC Business Consulting. He is an expert in developing, writing and implementing business plans, business funding plans, marketing plans, strategic plans and business turnaround plans. Frank is author of The Comprehensive Business Plan Workbook - A Step by Step Guide to Effective Business Planning, and he writes the Business Success Strategies Blog.





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Why So Many Businesses Don't Succeed


Having been a small business owner and consultant for twenty-plus years, I had the opportunity to learn from my own mistakes, as well as, seeing the business failings of others. I have learned that there are definitely reasons why a small business fails; why some are successful; and why certain types of people are more successful business owners and entrepreneurs. The good news is most successful small business owners had many failings before achieving a level of success, and the object of this article is to identify their (and my) mistakes.

Lack of Capital

When starting a business, an entrepreneur needs to first bring sufficient cash to the venture. I recommend a minimum 10% of the total funding amount to come from Owner's Equity, with 20% being optimum. Having a strong equity stake in the beginning of a Company's life makes acquiring the additional capital much easier and less expensive.

Strong Owner's Equity shouldn't stop after a Company's start up stage. A Company's strength in Retained Earnings is key to growing the Company, seizing on market opportunities and obtaining future finance. If you lack owner's equity capital, there is additional undue pressure on a Company's cash flows, making it increasingly hard to obtain the appropriate funding.

Lack of Business Knowledge

Successful entrepreneurs are typically well read. They are always striving for more knowledge and take advantage of the wealth of resources offered through business schools and, as importantly, read other successful entrepreneur's books. A Business Degree or MBA is a helpful foundation but gaining knowledge from those who have found success is critically important to understanding why businesses fail, as well as, spawning new ideas and markets.

Inexperience

Inexperience ties in with Lack of Business Knowledge. Business Knowledge can be acquired in school, through books and magazines, and via experienced business owners. Business Experience is the critical and common link between successful entrepreneurs. Inexperience costs money when mistakes are made. Make too many mistakes, and you are out of business. Mistakes are a natural part of the business learning curve, however, minimizing them is very important to stay in business. I highly recommend going into a business which you have experience and passion while seeking out those who have been in the same business for a time and reached a significant level of success. Experience comes with time, but you can also learn from the mistakes others have made before you. Cultivate business relationships, mentoring opportunities and networking events and forums. I can't tell you how many times spending time with an experienced entrepreneur has paid off in spades, in my business life in so much as, what not to do, as what to do.

Poor Management

This is a biggie. If you can't effectively manage people, learn how to and / or hire someone who can. Some entrepreneurs are great at this vital skill and others don't have the patience for it. However, the bottom line is you can have a great idea, product and market, but poor management will cause business failure 9 times out of 10. Poor management often evolves into poor employee morale and high employee turn-over, which significantly hampers a company's ability to compete in the market. Management doesn't just entail employee management but also the ability to manage the Company. Having a good Business Plan, excellent Profit Strategies, and effective Cash Flow Management are just some of the important management tools necessary to run a successful business. Businesses often fail because they haven't owned up to and analyzed their weaknesses, which often stems from poor management practices.

Inadequate Planning

The lack of a business plan or the poor implementation of a plan is typically the number one reason for business failure. So why do small businesses neglect to plan? Because it can be a very difficult process to do well; day to day business activities leave them little time to plan; they fear the weaknesses and problems' planning reveals; they lack the knowledge on how to effectively plan; or they feel the future can't be planned for.

However, to be successful in a small business by relying solely on luck is a huge gamble and often meets failure. You must know where you are going and how to get there. A good Business Plan guides the entrepreneur on how to operate a business; interest investors and bankers on financing the business; provide direction and motivation to employees; and establish an environment which will attract and retain customers and talented employees.

I have seen many instances where a business has a business plan, but it lacks the operational and control features to successfully implement it and the strategic know-how to successfully link the marketing plan with effective financial modeling and forecasting. Good planning is both Strategic, which is high-level, long range goal setting and meeting of objectives, and Operational, which implements the Strategic Plan, operates the business and sets the policies, methods and procedures to do so.

Planning actually means good business management. Inadequate planning often translates into poor management functions. It is a process which relates and inter-relates closely to Managerial Functions. Many business Owners don't understand the extent of these vital relationships, thereby producing inadequate plans, which ultimately lead to business failure.

Understanding the components of the Planning Process makes it much easier to develop and implement a good Plan:

-- Planning:

- Organizational Objectives

- Establishing Programs, Policies and Strategies to achieve the Objectives

-- Organizing:

- What Resources and Actions are needed to meet Organizational Objectives

- Setting up Working Groups

- Assigning authority and responsibility

-- Staffing:

- Select, train, develop, place and orient employees

- Foster employee productivity

-- Leading:

- Effective Communication and Motivation

- Performance

- Goal Achievement

- Work Assignments and Direction

-- Controlling:

- Setting Standards

- Measuring Performance

- Corrective Action

The underlying reason why a small business fails often stems from poor Operational Planning. Operational Planning is critical, since it helps business owners and entrepreneurs avoid costly mistakes, saves considerable time over the long term, and successfully bridges the gap between planning on paper and implementing the plan. Three types of Planning, or Phases of planning, significantly improve a small business's chance to achieve success:

-- Pre-Start Up Operational Business Planning

-- Ancillary Business Plans customized for Investors, Commercial Finance, Customers, Key Employees, Suppliers and the such

-- Post-Start Up and Growth Continuous Planning and Control

The point I am trying to drive home here is that inadequate Planning stems from the fact that most small business owners fail to fully understand all of Planning's parts, and how to effectively harness and implement those parts into cohesive Operational and Strategic Plans, Goals and Objectives.




Frank Goley is a business consultant and business coach, and he works for ABC Business Consulting. He is an expert in developing, writing and implementing business plans, funding plans, marketing plans, strategic plans and business turnaround plans. Frank is author of The Comprehensive Business Plan Workbook - A Step by Step Guide to Effective Business Planning, and he writes the Business Success Strategies Blog.





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Sunday, 10 July 2011

18 Essential Tips That Get Businesses Sold Fast & For Top Dollar


For most people, selling their business means cashing in their biggest asset. In other words, in must be handled with great care if you hope to protect and capitalize on your investment.

This guide was written with one goal in mind; to give you the tools you need to maximize your profits, maintain control, and reduce stress that comes with the business selling process.

1. Know why you are selling. The reason you look closely at why you want to sell is that your motivations play an important role in the process. They affect everything from setting a price to deciding, when is the right time to sell your business.

For example, what's more important to you: the money you walk away with, or the length of time your business is on the market? If your goal is a quick sale, that can dictate one kind of approach. If you want to maximize your profit, the sales process will almost certainly take longer.

2. Once you know why you are selling, keep it to yourself. Your reasons will affect how you negotiate the sale of your business, but they shouldn't be given as ammunition to the person who wants to buy it. For example, a prospective buyer who knows you must move quickly has you at their mercy in the negotiation process.

3. Do your homework before setting a price. Settling on an offering price shouldn't be done lightly. Do not try to sell your business without having it priced correctly and knowing how that price was derived. Even though the final price will be decided on whether you decide to take all cash or elect to participate in financing some of the purchase price, you will need to have a starting point that has some substance and basis to it. Too many people decide to sell their business, advertise it and then expect the buyer to know what it is worth. Most of the time they don't sell their business, because they are unprepared and if they do manage to sell their business they may sell it for less money than what it was really worth. Don't make these mistakes. Be prepared.

Once you've set your price, you've told buyers the absolute maximum they have to pay for your business. The trick for the seller is to get a selling price as close to the true value of the business as possible. If you start out pricing to high, prospective buyers might not take you seriously. A price to low can result in selling for much less than you hoped for.

Ask a business broker to do a valuation of your business based on the current market for your kind of business. A knowledgeable business broker will have the information and tools available to give you a current market valuation.

4. Find a good business broker. The majority of the people who sell their own business say they wouldn't do it themselves again. Sellers surveyed point to difficulties in setting a price, marketing handicaps and liability concerns among the primary reasons they would turn to a business broker next time. And selling a business yourself usually eats up more time and effort than you might initially expect. Plus the concern that when you are dealing directly with a buyer you are in an adversarial situation. As the old saying goes, "Do what you do best in your profession and let the professionals do what they do best".

Once you understand how much work it will be to sell the business yourself, talk to a business broker you trust, even if you decide to strike out on your own. At least you will have a relationship with a broker if problems do arise that requires professional help.

If you decide to work with a business broker contact two or three. Explain to each that you're thinking about putting your business on the market and you'd like to meet to talk about pricing and marketing. By having this group "evaluation" done, you should end up with a fairly tight price range to help guide your decision. The business broker who is substantially higher or lower than the group should be able to justify their valuation. Just as you should be concerned about to low of a price, beware of a broker who gives you the highest price, they may be trying to buy your listing.

A good business broker knows the market. They will supply you with information on past sales, a marketing plan, something on their background, and references from past clients. Take the time to carefully evaluate candidates on the basis of their experience, qualifications, enthusiasm, and personality. More importantly, make sure you choose someone who's going to put in a lot of hard work on your behalf.

5. Give yourself room to negotiate. Make sure you leave yourself enough room in which to bargain. If what you ask for is unacceptable to the buyer, and their first offering is unacceptable to you, then you better make sure you have someplace to go that it is acceptable to you.

Start with the absolute minimum price you would accept, and then pick the price you'd get if the world were perfect. This gives you your range to keep in mind when working with your business broker to negotiate the sale.

In setting your asking price review your priorities. Do you want to maximize your profit or sell quickly? You'll price high for the former and closer to market value if the latter is the case.

The rule of thumb when selling a business is, if a buyer is going to pay all cash for a business the business will generally sell for lower than the asking price. However, if the seller is willing to carry some of the financing in the form of a note, with the buyer paying a substantial down payment, the seller is more likely to get a sale price much closer to the asking price.

6. Rely on other people's judgment as well as your own. The key to effective marketing is knowing your products good and bad points. In the case of your business, accentuating the good can mean a faster sale for more money; failing to deal with the bad can mean months on market and a lower than desired sales price.

The biggest mistake you can make at this point is to solely rely on your own judgment. Are your books and records in order? Do your tax returns and profit and loss statements show the same gross sales? If your books and records in good order, and if they show an upward trend in sales and profits this will help you to achieve the sales price you are asking for.

After a business broker has reviewed your books, records, tax statements, and inspected the business, ask them what needs to be corrected. An experienced broker will not be bashful on sharing with you the pluses and minuses of your business.

7. Fix everything no matter how insignificant it may occur. Don't have unnecessary equipment or fixtures sitting around. Nor do you want non-functional equipment or fixtures, on site for the buyer to observe.

They might be minor annoyance to you, but they can also be deal killers. The problem is that you never know what will turn a buyer off. Even something minor that's gone unattended can suggest that perhaps there are bigger, less visible problems present as well. Don't leave the door open for possible deal killing items that may surface after price and terms have already been negotiated.

8. Let your business shine. I am sure you have heard the old clique that you only get one chance to make a first impression? Well, the first impression that your business gives a buyer will set the tone and mood for any future consideration that a buyer may have in pursuing the acquisition of your business. Do not stumble when making a first impression.

Present your business in it's best light. Have prepared and be willing to use a business profile. What is a business profile? A business profile tells a story about the business. It is a short story that is written answering the basic questions about the business, such as the history and background of the business, where the business is located, the amenities of the location, the physical assets, the operations, employees, working conditions, possible competition, skill level sought, owners reason for selling, the offering, price and terms and financial statements. You may ask why do I need all of this? Well, these are the same questions you would ask if you were buying a business. Well, you say why I am going to tell a buyer all of this? Because people will believe the written word before they will believe everything you are going to tell them. Plus most of the time they are either not going to be paying attention or forget to ask some of these questions and will want the answers to these questions sooner or later. It also gives the buyer a reference tool to refer to and discuss with any of the other parties involved in the purchase of the business. To many times I have seen people try to sell their business without any details of the business in written form. As a matter of fact when they talk to one person they tell them one thing and when they talk to a second person they will tell them something different forgetting to inform the buyer of the information needed to sell the business.

9. Disclose everything. Smart sellers proactively go above and beyond the laws to disclose all known defects to their buyers. If the buyer knows about a problem, he can't come back with a lawsuit later on.

10. The prospects, the better. By maximizing your businesses marketability, you'll increase your chances of attracting more than one prospective buyer. Why is this better? Because several buyers compete with each other; instead of a single buyer competing with you.

11. Don't get emotional during negotiations. The extent of most people's experience in the art of negotiation begins and ends at their local auto dealership. Few of us have pleasant memories of haggling with a car salesman. Just let go of the emotion you've invested in your business and approach negotiations in a businesslike manner, then you'll find the process to be a lot less painful. In fact, you might even enjoy it and you'll definitely have an advantage over prospective buyers who get caught up in the emotion of the situation.

Remember; "never fall in love with a business, because a business can't love you back." You may have grown the business from its inception to a thriving business, but it's still just a business.

12. Know your buyer. In the negotiation process, your objective is to control the pace and set the duration. The better you know your buyer, the more easily you can maintain control.

As a rule buyers want the best business they can afford for the least amount of money. Knowing specifically what motivates your buyer enables you to negotiate more effectively. Maybe your buyer needs to move quickly, or maybe the maximum amount he can spend is just a little below you're asking price. Knowing this information puts you in a better bargaining position.

13. Find out what the buyer can pay. As soon as possible, try to find out the amount of money the buyer is willing to invest and the size of their down payment. If you are dealing with a qualified business broker, they will be able to eliminate the "lookers" from the buyers. If the buyer makes a low offer, question the buyer about their ability to really pay what your business is worth.

14. Find out when the buyer would like to close. When a buyer would like to close is often when they need to close. Knowing this gives you his deadline for completing negotiations--again, an advantage in negotiations

15. Don't give yourself a deadline. Forcing yourself to sell by a certain date adds unnecessary pressure and puts you at a serious disadvantage in negotiations.

16. Don't take a low offer personally. The first offer may invariably be below what you know the buyer will end up paying for your business. Don't get angry or feel insulted; evaluate the offer objectively. Make sure it spells out the offering price, adequate earnest money, amount of down payment, mortgage amount and terms, (if you are to be carrying a note), the closing date and any special request. Now you have a point from which you can negotiate.

17. A really low offer may mean the buyer is not qualified. If you feel an offer is inadequate, now would be good time to make sure the buyer has is qualified and is capable of an opportunity of this size. Ask how they arrived at the figure, then suggest that they get additional information or contact a broker to establish what businesses are selling for in your marketplace.

18. Don't take a low ball offer seriously. An unacceptable a low offer should not be taken personally or seriously. Rather, it should be countered, even with the slightest reductions in your asking price. This lets a buyer know that their first offer isn't seen as a very serious one.

If this all sound like a lot of work, it is. But it's to be expected when you're selling anything of such great value. And you'll thank yourself for all expense and hard work when the outcome works to your satisfaction.




Terry Monroe is a Professional Intermediary, with achievement degrees in Entrepreneurship, Education, Law, Accounting, Finance, Operations, Management and Psychology and author of "The Art of Buying and Selling a Convenience Store". He is also the founder and President of American Business Brokers. To receive a Free report on on how to increase sales or maximize the sale of your business go to http://www.TerryMonroe.com.



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Why Small Businesses Don't Survive


There are more than 30 million small businesses nationwide. Approximately 65 percent of small businesses are grass-root small businesses, and unfortunately don't survive because they are not fully equipped or prepared to do business and compete in the marketplace efficiently. They have great intentions, a vision, and a big dream. Many start their business with true purpose-to help others through the use of their products or services. However, most often a new business owner believe they can run a business without a plan or strategy, not considering the unforeseen and possibilities which could influence the outcome of the business.

What Attributes to Failure?

#1. The business lacks planning. The business is formed because an eager, ambitious, and willing entrepreneur wants to make money and get rich. Great intentions go into developing the business, however, not much planning or research is done. Being in the consulting business for more than nine years, I discovered more than 80 percent of business owners don't have a business plan or a strategy for their business. Additionally, more than 75 percent of my Business Plan Writing and How to Start a Business workshop attendees were business owners with established businesses that were struggling and not able to grow. And, years later realized they skipped steps B through Y to get to Z. Fortunately for them, they did realize this mistake and decided to start over, getting all the in between knowledge needed to get to Z successfully.

Conversely, it is important for any business owner to know and understand their business. The mistake many of them make is hiring a consultant, friend, or family member to write their business plan. The purpose of writing a business plan is to get to know the business, product, industry, competitors, and customers. If someone else prepares your road map, how are you to know which way to go and how you're going to get there. Their concept or vision is totally different from the business owner, so typically what happens, the plan ends up tucked away in a drawer, file cabinet, or underneath the unimportant papers in a box.

And, for those with a strategy really don't ask themselves questions like what if the company don't meet its sales goals; what if the product trend change how will I adapt; or what if the economy takes a turn? These are very important and real scenarios to consider. Unfortunately, they are commonly over looked and not addressed until that bridge is crossed. By that time it's too late.

Then there are those, who, instead of seeking consultation or investing in workshops to educate themselves, they spend much time wishing and hoping for a miracle.

Often times business owners do not visualize the big picture, the scheme of things or don't know how to execute the big picture. The big picture should include long-term financial growth planning for financial solvency, expansion, alternative solutions and strategies if plan "A" doesn't work. A business can't survive on hopes and dreams. It requires great leadership, management, and capital and good decision-making skills. Businesses don't fail because they don't work, they fail because of poor decisions.

#2. Business owners don't have a lucrative financial portfolio in place. I've yet to find a small business owner with a financial portfolio or reserves in case of an emergency such as economic downturns or slow cycles. A business owner's failure to invest in the independence of its business and rely on capital infusion from the government or other financial institutions is by far the biggest mistake. The reality of financial assistance from SBA or conventional lenders is a blurred reality (for grass-root business and most small businesses). A large number of small business owners especially the grass-root businesses do not qualify for a business loan for one reason or another. That's reality. A business owner without a financial portfolio is more than likely to set him or herself up for trouble in the marketplace, and will not survive a healthy existence.

#3. Commitment and drive. There has to be a continuum level of commitment when owning a business. The business owner must be willing to do whatever it takes to make the business run properly and be profitable. There has to be a strong desire for success and willingness to learn how and when to change with trends, its industry, and consumer needs. From my observation, after the first or second year in business the honeymoon is over and reality kicks in. Some are willing to stay on path and fight it out, and then there are those who lose interest and stop fighting.

Now let's talk about external reasons why small businesses don't survive. The government, environment, and sometimes the industry are responsible for small businesses dissolving. Our government has one classification for small businesses, so when instituting a new service or program, yes it may benefit some of its targeted interest, however, on the other hand others will suffer.

In reality there are two classes of small businesses. As mentioned previously- small businesses and grass-root businesses. What constitutes a grass-root business, the mom and pop stores, the businesses that rely on community support, and home-base operators. Tax cuts, stimulus packages, credits, and lending programs do not make its way down to these businesses. Therefore, they are left unforgotten with no support other than that of local community agencies like the SBD centers, which can only do so much.

When our government change laws and policies as it relates to the business community such as union participation and NAFTA, grass-root businesses suffers most. I would like to see SBA change its classification standards and begin devising some sort of system, which would allow the needs and challenges of grass-root businesses to be addressed in a way, which they can see some benefit for their efforts of participating in the marketplace by providing goods and services to consumers.

Other Reasons Small Businesses Don't Survive:

1. fail to revisit the business plan.

2. do not modify the business plan accordingly.

3. do not monitor and adjust financial goals quarterly.

4. have no alternative strategies.

5. fail to build significant relationships.

6. have no social responsibility.

7. don't market.

8. failure to continue educating themselves.

9. do not know their industry, product, or customers.

10. rely on the knowledge and experience of others to run the business.

11. don't plan for worst case scenarios.

12. don't stick to planned budgets.

13. take success for granted.

Small businesses must learn to become more self-reliant and independent in their thinking and planning. Success is heavily depended upon the knowledge and skill-sets of the principals running the business.




For more information on creating a financial portfolio and strategies, look for my new book Where's The Money, Big Dollars to Do Big Business Like the Big Boys. Also visit my website http://www.wadeinstitute.org to learn more about planning workshops.



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How Start Up Business Grants Can Really Benefit New Small Home Businesses


Start-up grants can help benefit small home business in many ways. Grants for home businesses are offered by federal or state agencies and other organizations. There are also offices such as small business development offices to help the small business grant seeker with advice on how to get grants. The grants available to help small businesses or home business are usually dollars that do not have to be repaid and can be used for anything from start-up expenses to inventory or construction expenses.

Using start up business grants to benefit small businesses are sometimes unknown to the new home business entrepreneur. They might not know these small business grants are available or they may think they all have to be repaid. Not true. Thousands of government dollars are given away each year to help small businesses through their start up process to ensure their success. Others think these start up business grants are only for rural or minority-owned businesses. This is also not true. While there are specific start up business grants for rural and minority owned businesses, they are not the only ones out there.

What are the requirements and how can a start up business grant really benefit my small home business you might ask? There are not as many requirements as you might think, nor will all of them require mounds of paperwork to obtain that small business grant. Here are some tips on how you too can benefit from small business start-up grants.

First, it doesn't matter if you've never owned a business before, or if you are a long-time business owner. Small businesses need help and government and state grants are available for the taking if you look in the right place. These small business start-up grants can be used in every business area from starting up a daycare service to building your eBay business. Organizations that offer start up grants to help small businesses realize that people aren't always able to get a bank loan or utilize personal funds. These organizations don't want to see the small business owner fail and realize that small business are the backbone of the business industry today.

The myth that most agencies that offer small business start up grants require an arm and a leg of work that you can't tackle is simply not true. In fact, most agencies will help you through the grant process and offer seminars or effective ways to get your grant proposal noticed. Grant proposals firms are available, but not always necessary if you know what kind of things grant makers are looking for.

Seek out government, state or local grant makers and schedule a meeting with a local representative. Discuss what grants they offer to help new business owners with their start-up costs. Choose grants or organizations that are offering grants you feel you qualify for. If you're looking to start up a dress shop business, don't waste time on rural development offered grants. Check around to find a grant that is specifically designed for your small business or small business idea.

Some grants for starting up small businesses can be vast in description and claim to cover everything under the sun, so be careful. The best advice when seeking a start up grant to help your small business is to read and re-read grant guidelines all the way through. The last sentence of any grant guideline might disqualify your company, location or idea. Understand the grant maker and what they are seeking. Don't be afraid to call or meet with grant makers. After all, they wouldn't be offering these funds if they didn't think people need them right? Do some research, gather your financial paperwork together and start searching for that start up grant for your small business-you'll be rewarded for your efforts and it's easier than you think!




Every year, the government-- local, state, and federal--gives away millions of dollars to people just like you for business ideas. Leon Edward shares information on government funding, Federal, State ,Local Grants , where to find start up grants, sources, free grant money cd, how best to fill out applications, grant management step by step tips, setting up a business steps at his website http://www.business-idea-grants.com

Get A Free Legitimate Home Based Business Report and Free Internet Business Library with Online Business Ideas, Free Training Newsletter at Leons Home Business Website http://www.homebusinessit.com

Leon Edward Helps people to start, grow legitimate Internet Based home business income with business structure, small business legal service information, step by step guides and online business training articles, reviews, marketing blog and newsletter... with legitimate business ideas and opportunities as top BBB rated home businesses, turnkey internet business, a 3 steps to internet income business proven mlms, even a start free work at home program.



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Startup Financing For Small Businesses


Startup financing for small business is necessary and hard to acquire.  Financing the startup of a business is a particular challenge during tough economic times, as small business startups need money when money for starting up is hard to find.  During these challenging economic times, it is difficult to obtain startup financing from traditional business financing sources; particularly for small businesses, which are considered a high risk for business failure.

However, fueled by a growing unemployment issue (caused by shrinking businesses and lay-offs), individuals are following their dreams and opening a small business.  If their business idea is perceived to be very strong and if they have a unique product or service with a good strategic plan, they might be able to get traditional business start up loans. If there is a perception of risk, those entrepreneurs need to find an alternative method of raising startup funds.

Traditional business financing includes commercial lending organizations, banks and government financial programs. These organizations provide loan products, operating lines of credit, equipment leasing and asset financing, and more. But, due to current global financial market conditions, it can be challenging to qualify for this startup financing (lending criteria has tightened as most traditional lending institutions want a high level of security and low risk) and it can also be challenging to get cash-strapped lending institutions to disperse business start up loans, asset financing, or operating funds promised.

One alternative to traditional financing is to see if you can interest an Angel investor in providing an investment in your business.  Angel investors typically charge higher interest rates and are in for a short term period; they want an exit strategy within a specified period of time (therefore they will want their money back, with interest, quickly). Angel investors are often interested in the high tech or biotech industries; or other high reward (and also high risk) industries.  To attract Angel investors, your business needs to have strong and fast growth potential, a talented management team, a compelling business plan, and well priced equity. Angel investors usually look for up to 50 percent equity in the business; this is really dependent on the business proposal and the investment amount.  You typically give up some control when you develop a relationship with an angel investor.

Another alternative is to find a strategic partner or to build a strategic alliance that allows your business to reduce its cash and/or startup financing needs. This also means a loss of control over the business; and partnerships can end up like marriages, in divorce.  Yet another alternative startup financing is bootstrapping.  Bootstrapping is financing a business startup or business growth through non-traditional methods. Bootstrapping is about raising funds (for example, to start a new business), without startup capital.  If you plan to startup a business that has a significant investment in capital equipment, consider asset financing.  Asset financing will provide a loan for equipment that you buy to operate your business.

For new business owners, that might mean working several jobs to raise cash.  Or revising your plan to start your business with less money, or fewer products or services.  Consider leasing furniture, computers, sharing office space and administration staff.  Make sure you carefully consider your cash flow needs and do a cash flow projection for at least a two-year period.  Cash flow management is a way of reducing startup financing needs; effectively manage your cash flow by managing receivables, payables, inventory, and short term debt (in other words, increase incoming cash and reduce outgoing cash). 

Some other non-traditional business financing methods might include:


use of credit cards;
second mortgages on the entrepreneur's home;
equity loans, secured by personal assets; loans from key suppliers;
partial pre-payments or progress payments from large customers;
and/or loans from family, friends and associates.

For small business owners, obtaining the financing to startup your business or to keep it operating is usually a challenging experience. Before you borrow the money you need for startup, ensure that your business can support that level of debt and can repay on the lender's debt schedule.  You need to have a strong business plan and be able to present a strong business case to your lenders.  

Financial lenders will assess your knowledge, your capability, and your business proposal. You will likely have to put up personal guarantees for the money you need; this means you have to have assets to back up your guarantees. Unfortunately, not all prospective business owners have the credit rating to qualify with their lending institutions. Business financing and business start up loans are serious endeavors.  You will owe a lot of money and if your business doesn't succeed, your money and your lenders' or investors' money will be gone.




For more about opening a small business, please visit Opening a Small Business. And to find out more about starting and running a small business, including how to manage the money, how to sell, how to plan, how to successfully market and manage your business, and how to provide effective customer service, visit http://www.more-for-small-business.com

Kris Bovay is the owner of Voice Marketing Inc., the business and marketing services company. Kris has more than 25 years experience in successfully managing and leading large, medium and small businesses; businesses that she has worked with have grown by more than 30% in sales in the first two years. Use Kris' experience to help you manage and lead your business. Copyright 2008 Voice Marketing Inc.



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Friday, 8 July 2011

Family Businesses Are BIG Business: Not Just "Mom and Pop"


What is a Family Business?

Far too often, when people hear the phrase "Family Business," they immediately conjure up the image of a little Mom-and-Pop grocery, shoe repair shop, or news stand. Perhaps they think of family businesses as quaint reminders of an era passed, or see them as heroic little David's fighting the corporate Goliaths.

That's just not so.

According to a study by the 2003 study commissioned by the Raymond Institute and Massachusetts Mutual Life Insurance Company, 89% of all business in the United States are family businesses, including some of the largest publicly traded companies in the country. In fact, family businesses represent 64% of the Gross National Product! Surprised? Do these companies sound familiar?

Take a look at these companies, and see if your perception of family business is changed: Wal-Mart (NYSE: WMT). With over 1.25 million employees and 4000+ stores, Wal-Mart is the largest retailer and largest private business in the U.S. Founded by Sam Walton in 1962 and his descendants currently own 38% of the company. I wonder how tough it would be to get something done if the Walton family was against it? If that's not family control I don't know what is.

Ford Motor Company (NASDAQ: FORD). In the world of publicly traded companies, it is often the case that when a single person or entity owns 5 to 10% of the stock, they can control the company. The Ford family still owns 40% of the voting stock in the Ford Motor Company. Read their company story - some of the Ford's have left interesting legacies - remember the Edsell? Nevertheless, no matter what - the Ford family calls the shots.

Motorola (NYSE: MOT). Founded in 1928 by Paul Galvin, Motorola made the first car radios, later moving into television manufacturing, and is now arguably the most popular manufacturer of wireless communications and cellular phone equipment. As companies grow requiring outsiders in various leadership roles, the names on the letterhead and faces on TV change, but the family culture is always there.

Considering the family business in the 21st Century we can think about a family business in two ways: Whether or not they are owned and/or controlled by a small group of people, or whether or not they act like a family in terms of how they handle each other, their employees, and their business.

The first scenario is obvious - the second, consider your workplace.

Invariably there are people who have taken on family-like positions that have nothing to do with their place on the organization chart. Someone is the person we turn to when we need help with a colleague, like our mom did when we had problems with our pesky brother or sister. Someone is the father figure, wise and thoughtful who pushes us to put aside our differences and get the job done. There are people like our favorite uncle - he doesn't seem to accomplish much, but he is such a great guy who could let him go? The parallels are endless.

And even large companies without the family component are operating with family systems. They exist in many business environments because its a well-known principle that family systems are successful at getting the most out of people.

Some Fortune 1000 sized companies are organized around a system of having no more than 150 people at one installation. They recognize the value of the family (teams) atmosphere and believe they are more important than the "economies" that could be achieved with larger business units.

Typically, when the experts consider the criteria that characterizes and organization as a "family" business, they look at these three characteristics:


A single family controls the company's ownership.
The controlling family's members are currently active in top-level management.
The family has been involved in the company for at least 2 generations, or it appears they will be.

Not all three must exist, but all typically do. The huge misperception remains, however, that all businesses run by families are mom-and-pop. This couldn't be farther from the truth.

Challenges for Privately Held Companies.

I've given examples of family businesses that have grown into giant, worldwide corporate entities. But what about the privately held family businesses who stay out of the public's hands, companies you couldn't buy stock in because it's not for sale? Can they compete against the Fortune 500?

Cargill Incorporated. Headquartered in Minnesota since 1865, Cargill is the world's largest privately held company. Its 95,000 employees buy and sell commodities with operations on six continents. Cargill and MacMillan descendants have run the company for five generations, with family members owning 85% of the company, and key employees owning the remaining 15%.

Koch Industries: This privately owned company with over 11,000 employees in Wichita, Kansas, owns a diverse group of companies engaged in trading, investment and operations around the world.

Clearly, these privately held companies are playing in the big leagues. No Mom-and-Pop shops here. With publicly traded companies making up such a tiny percentage of all businesses it should not be a surprise to us that this is the case. In fact there are over 30,000 privately held companies in the US with annual sales of over $25,000,000.

Typically however, since the family owned companies are not continually looking for investors money, and because they do not have a public information staff - to keep their name in the media and hold their per share value up - we never recognize their dominance.

Common Ground.

What do these privately held companies have in common with large, publicly traded businesses?

When it comes to the problems associated with getting along and working together, they have exactly the same issues that any large company has! And, focusing down through smaller and smaller companies, it becomes clear that the problems are the same at all levels of business.

And bigger companies don't necessarily mean bigger problems.

From a financial angle, smaller, privately held companies have exactly the same stumbling blocks as their megalithic counterparts, but the situations can be even more intense, and the consequences even more dire: After all, its one thing if you're losing stockholders´ money, its quite another when you're losing your own!

So, what's my point? Well if you are a member of a family owned company, you already know this stuff. I'm really preaching to the choir, aren't I? When I meet someone for the first time and they ask me what I do and I say "I work with family businesses" - many of them will launch immediately into their story - how their great grand father came to the US with only his clothes on his back and a carpet bag full of samples from the family business in the old country and on and on the story goes.

This article is actually for the rest of you. Those of you who thought (before you began reading here) that family business and mom/pop businesses are the same things. Those of you who wish to serve this huge audience, now that you are beginning to see the potential, but are not sure how your experiences with government agencies, the university, and big companies will translate to Main Street.

Business is Business.

Its not about Mom-and-Pop. Business is business. It's human nature to want to snag the huge multimillion dollar sale to the one giant company in your area, but the regular mainstream businesses in your neighborhood are the ones that will benefit the most from your experience and expertise (and vice-versa). With no committee meetings, board approval and endless request for proposal requirements.

For example, there are far more opportunities for conflict resolution professionals to build their client base and reputation in the family business arena than in the publicly traded arena. There are many more insurance prospects for $500,000 policies than $5,000,000 policies. And since 755 of all companies have fewer that 25 employees - there are many more opportunities among them.

Professionals of all kinds will find a greater number of opportunities among family businesses than the public companies - there are so many more of them. And when you don't get the appointment, or you don't make the sale, or a client drops you in favor of someone else, it won't be fatal - they'll be easier to replace than that single giant client you've spent your life looking for.

Fewer than 50,000 companies are listed on all the stock exchanges, but there literally millions of companies that are not. And "privately held" don't necessarily equate with small profits: Over 20,000 privately held family business in this country have over million dollars in annual sales!

So, I ask again, how are they different? We've seen that, from a business standpoint, they are alike; same regulations, same structures, same challenges, etc. But family business means that people are related. And you can't just choose, when the going gets rough, to stop being related.

People are often forced into situations where they must work cooperatively in an interdependent, long-term relationship with people they wouldn't have necessarily chosen to work with, and they can't (or won't) easily leave. People need to be able to get along with their family members at work, because they will need to get along with each other outside of work.

In addition to the standard business angles, people in a family business are in the unique situation of having to juggle family and personal dynamics with other on-the-job stresses. For example, a family member feels that the matriarch or patriarch loves their brother or sister more, and gives them preferential treatment at work.

Or a brother-in-law with an advanced business degree is passed over for president in favor of the son, who can barely add a column of figures! Mixed messages come from the senior generation often keep one group of people thinking they're entitled to something that they are not going to get.

So, if you're working in a family business, you've got all of the issues associated with managing a business, getting along with people you may not want to work with, a lifetime of the personal baggage that comes with any family, and the knowledge that one day, all of this will be yours.

And it might be yours sooner than you think! Not long ago The Wall Street Journal featured a survey on the transition plans of business owners. The great majority of owners of family-owned businesses see their businesses continuing in family hands.

In fact, 9 out of 10 family leaders said that the family will control the family in 5 years. These are significant figures when you consider that 39% of businesses will experience a leadership shift in the next 5 years, and 56% in 10 years, as today's leaders retire.

Family Businesses and Professional Solution Providers.

Emotional issues often overrule logic in the family business environment, and by learning about the advanced emotional challenges of family businesses, becoming knowledgeable in the techniques of conflict resolution can provide valuable assistance. And it will greatly enhance your reputation as someone who understands them (the most important element in any relationship).

All of the business issues; the management issues, the human resource issues transition planning issues-- are exacerbated by the fact that the entire process is highly emotionally charged.

Someone who understands simple conflict resolution techniques has a huge advantage over their competition, regardless of advanced degrees, professional designations, etc. They are recognized as the ones in the best position to help the company create an atmosphere where productive planning can take place.

Based on the principles found in the landmark self-help mediation text, "Managing Differences", each of us can learn the simple process of helping our clients manage their long-term family/business interdependent relationships. These are strategies that will help people work together in the long run. Integrating them into your work will allow you to help your customers develop the common goals required for an atmosphere where active planning for the future can take place.

Simple Idea, Unlimited Possibilities.

The idea is this: if you can combine your professional knowledge with conflict resolution skills and developmental coaching skills, the potential market for your services is huge. There are virtually unlimited possibilities to add to your business, your satisfaction, your client base, and your revenue by reaching out and going after the family-owned businesses in your area. they're easy to reach because they're everywhere. And once they understand how you can help them, they will reach out to you to help them.

Sure, everyone wants the big deal-- The government contract, the training contract with the megacompany. Typically, those organizations take weeks or months or years to make decisions. Numerous meetings, an unwieldy chain of command, and decision by committee all slow things down. You will have made a huge investment of your time and effort before you even get the green light, if you get the green light.

Smaller, family-owned or privately held companies can make snap decisions. They can determine whether they like you or not, whether they think you can help them or not, they can say yes, and they can write the check. They can make these decisions without having to ask permission.

They can be found at the Rotary club, chambers of commerce, and through tens of thousands of trade associations located in every corner of the country. And if they like how you operate they'll refer you to their friends whose family company is dealing with similar issues - a never-ending stream of contacts.




Business owners who think strategically, plan comprehensively, and execute flawlessly will certainly outpace those who simply set goals and hope for the best. If you want to be even more successful in the future than you are today, a business to business mastermind group will show you how stay focused on what's important to you, you family, and your business.

Effective business leaders know that when you make better decisions you get better results, and that their best decisions are those made in collaboration with people whose success they respect and whose opinions they trust. It is universally true that when we harness to power of our peers, we make better decisions that are the keys to higher profits.

Your current and future success depends on your ability to consistently make better business decisions. Click below now, watch the video and listen to the brief audio to learn how your peers will help you make decisions about the directions you take and the plans you make with greater confidence. http://www.21stcenturymastermindgroups.com/introduction Your self-managed business to business mastermind group does not require outside experts or professional facilitators, and there are no meeting fees.



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Redefining Business Creativity - Ten Businesses Who Are Changing The World


In recent years, business has been given a bad rap. Global warming, war, environmental destruction, refugee displacement, and erosion of human and worker rights, and child hunger and starvation can all be traced back to the behavior of business driven by the profit motive. However, for every business who falls into this category there are, literally thousands of others whose activities make a significant contribution to the well-being of their staff, communities, ecologies and planet.

The common thread between these businesses is not always immediately obvious. They come in many different shapes and sizes. They include large corporations, family businesses, local cooperatives and collectives, cottage industries, not-for-profit organizations, and simply those individuals with an idea whose time has come. These businesses are also diverse in their focus, vision and activity ranging from carpet manufacturing, to cosmetic sales, accounting services, community art, software developers and news services.

Rather than purpose or structure, the common thread between these organizations is that, together, they are redefining the concept of creativity in business. Traditionally, creativity has been seen as something to do with innovating new products and services. These businesses however, reflect a much more thoughtful uptake of creativity and are driven by creativity as a set of principles. These businesses engage ten principles of creativity not as something to be exploited in pursuit of the next big profit, but conversely as the purpose for which we ultimately seek to make our profits.

Principle 1 - Consciousness & The Body Shop

Creativity starts with consciousness - a willingness to be present and aware of this moment in all of its glory and all of its horror. There is perhaps no greater example of a business who applied the principle of consciousness than the Body Shop.

When the first Body Shop opened in Brighton (UK) during the 1970's, the global cosmetics industry was based on a chain of supply that depended on the exploitation of people, land and animals on an unimaginable scale. The willingness of the Body Shop not only made cosmetics its business, but also made it their business to be completely conscious of the source of its ingredients. This was, at the time, almost unheard of and critics forecast that seeking to base a business on consciousness would never survive.

Over 40 years later the Body Shop is continues to be one of the most significant players in the cosmetics industry, and still retains its focus on supply consciousness and public awareness. The Body Shop pioneered what it means to be fully present and acknowledge the sometimes harsh reality of current business practices - rather than covering it up with glossy brochures. The consciousness of the Body Shop established an imperative for creating new possibilities so strong that innovation and change was inevitable. Businesses who are willing to acknowledge the genuine reality of current circumstances establish fertile ground for creating change.

Principle 2 - Courage & Greenpeace

When we think of courage in business we typically revere the Donald Trumps of the world who take risks with big money that mostly seem to "pay off". However, courage in creative businesses has a different meaning.

Perhaps there is no more obvious example of genuine courage in business than Greenpeace. This work of this not-for-profit business focuses on peaceful action that gives voice to, and protects, those living in our world who do not have a voice of their own.

Greenpeace upholds the type of courage that gives rise to genuine creativity. Creative businesses such as Greenpeace are not willing to stand by and say "that's not my problem, that has nothing to do with me". Courage is not about only about taking risks, but is reflected in the sorts of risks that businesses are willing to take.

Like Greenpeace, businesses who are creative have the courage to take full ownership of their own part in humanity, of their desires, their fears, their passions, their responsibilities and their possibilities. Creative businesses have the courage to do their work that does not come at the cost of their connection to the communities that they belong to.

Principle 3 - Connection & SimpleSavings

Businesses with the courage to take ownership of their own thread in the fabric of humanity, open up possibilities for connecting themselves to people and communities on a level that matters. This connection creates a wholeness that is not possible otherwise, providing the basis for creativity that has meaning, relevance and integrity.

SimpleSavings is a small web-based business run by a stay-at-home mum. This business provides a platform for a community of individuals sharing ways of saving money and reducing consumerism in real terms. This business now has over 40, 000 customers and over 8.500 unique saving and spending strategies in their ever-growing "vault".

SimpleSavings is an example that when one business has the courage to take ownership of the issues that matter, they generate a deep and profound connection with people. This connection provides an essential element for creativity in business because genuine creativity is a collaborative process that is enriched through diversity and participation.

Principle 4: Conscience & Australia Zoo.

A business that is made up of people who form an authentic connection to the world around them establish the basis of business conscience.

One of the most inspirational examples of a business with conscience is Australia Zoo, founded by the parents of the late Steve Irwin. As well as being a fully commercial tourist attraction, the conscience of this business sparked probably an immeasurable impact on changing the world. Profits from this business are funneled back into wilderness rehabilitation and the establishment of sanctuary. Importantly, this business has also been a pioneer in conservation education, and it is likely that the full impact of Steve Irwin's legacy is yet to be fully felt.

When business conscience is based on guilt, it creates a drain on both the finances and energy of businesses. Australia Zoo demonstrates that instead of guilt, the conscience of a truly creative business is based on passion. Conscience in this context provides the spark and energy required to reveal the creative possibilities beyond the every-day.

Principle 5: Compassion & Amnesty International

Finding genuine compassion is probably one of the greatest challenges for businesses in realizing their full creative potential. Sympathy for people or issues considered a "worthy cause" is easy pickings for businesses. However, genuine compassion emerges out of a willingness to do what it takes to be inclusive and encompassing. Genuine compassion requires more than a grants chequebook.

Amnesty International has made its business out of genuine compassion, This not-for-profit business responds to issues that are neither popular nor attractive by seeking an end political oppression and violence in all of its forms. These guys tackle the hard issues of human rights, including for people who society would prefer to forget. Amnesty International is often the only voice representing people who, for whatever reason, have been deemed unworthy by societies or governments. Amnesty International provides the same attention to women and children oppressed by gender-based violence, as they do to convicted murders on death row.

Amnesty International shows us that the true test of compassion is when business is asked to apply it to people who are "not worthy". The finding of common ground with those we see as "the Other" is essential to businesses who are creating futures that are free from conflict and oppression based on race, gender, age, economic status or any other characteristic.

Principle 6: Commitment & Inclusion Press.

When genuine compassion is found (as opposed to "giving" sympathy to "worthy causes") it can often be overwhelming for businesses. Commitment is the quality that allows businesses to set about creating their vision despite its enormity.

Inclusion Press is one business who demonstrates a humble commitment to creating their vision. This business develops and publishes resources, tools and workshops that support schools, families and teachers working to include all children, including those with "disabilities". Their vision is for schools that are child-centered, rather than centered on curriculums and standards.

Like Inclusion Press, all creative businesses have a vision which seeks to address fundamental needs of humanity over the long term, rather than quick profits or quick fixes. This type of creativity therefore depends on a commitment to be in it for the long haul, even when the end is not always easily in sight.

Principle 7: Confidence & FotoKids

Confidence is a peaceful stance that invites - rather than coerces - others to join and participate in creating the vision for the business.

FotoKids is a fully functioning business that seeks to create new possibilities for children growing up in the city slums of Guatemala. This business is run by the children themselves (some as young as four years old), who undertake photography classes and produce documentaries and art works for galleries. Money generated by the sale of photographs, is used by the children to fund their education and family income.

Rather than seeking to "convince" others, or to limit the space available to competing voices, creative businesses have a focus on opening up and creating dialogue. The confidence of a creative business is reflected in its willingness to trust its own voice and the voice of the people who have a stake in the vision.

Principle 8: Contribution & the Creations out of the Blue Ltd.

Rather than an identity of entitlement, creative businesses see themselves as contributors whose role is to give something of themselves. For creative businesses the size of the potential impact is no deterrent to contribution.

Creations out of the Blue Ltd. is a small community cooperative nestled in an isolated area of NSW, Australia. Located in a community where rates of drug addition, domestic violence and unemployment are amongst the highest in the state, this business makes all the difference. Run by 12 local women, the business provides a place where the women can contribute their art and craft skills to others, and generate an income from the sale of their works.

Creative businesses are not limited by the notion that contribution has to be big and grand, or that it only happens in board rooms. Like Creations out of the Blue, a creative business actively sets out to identify and mobilize the strengths available to it. A creative business has the talent for recognizing potential and talents in situations that others see as "hopeless". These businesses create real change in the world by recognizing the importance of their own contribution, and the contribution of the people who it is connected to.

Principle 9: Commune & Imajica.

The principle of communing expands from the principle of connection to others, and encompasses connection to whole environments and across time. Businesses who employ the principle of communing understand that creativity arises out of a sense of knowing where we came from and what our place is in the world today.

Imajica is a small sailing charter business operated by Jesse Martin, off a remote island to the north of the Papua New Guinea mainland. Jesse first came to attention when he became the youngest person to sail solo around the world. With Imajica Jesse continues to change the world by providing people with the opportunity to remove themselves from the distractions of modern life, and reconnect with their true nature.

Businesses like Imajica understand that creative potential emerges best when people have the space both to go within, and to connect beyond. The principle of communion challenges each business to reexamine its physical spaces and its relationships with the built and natural environments, in order to both generate creativity and to create change.

Principle 10: Celebration & Circus Ethiopia.

The ultimate reason that creative businesses work toward their vision is, presumably, to bring about a way of life that is worth living. The change that many creative businesses dream of may not come within one lifetime. The principle of celebration serves to remind us what we are working toward, and of the progress we have made so far.

The Ethiopian Circus is a shining example of a business who understand the role of celebration in creating change. In stark contrast to the environmental and political setting where they are located, the circus is a place of joy and excitement. Its cast is made up entirely of children, and the business started out by teaching its performers to juggle with stones.

Circus Ethiopia is a wonderful reminder that it is joy that gives meaning our lives and purpose to our work. In turn, it is joy and meaning that are the staples sustaining our creative potential, our courage, and our commitment to change for the long-haul.




This article provides only a brief overview of a tiny sample of the thousands of creative businesses working to change our world. Any number of businesses could have been included in this article. The Creative Life Website is dedicated to providing support, resources and inspiration for individuals, families and businesses working toward a more creative, authentic and hopeful future. If you know of a creative business, let us know and we will be only too happy to include them as a detailed case study on our website.

For 18 years Mary has worked with communities, families, schools and organisations affected by poverty, war, child abuse, torture, geographic isolation, natural disaster and displacement to transform their futures. She is the author of The Ten Principles of a Creative Life [http://www.creativelife.citymax.com/books.html] and the creative life website.



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